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How to Master SEO - Understand SEO Quickly and Easily
Rating: 4.5 out of 5(516 ratings)
20,200 students

How to Master SEO - Understand SEO Quickly and Easily

Part 1 - Understanding SEO
Created byBen Spak
Last updated 7/2018
English
English [Auto],

What you'll learn

  • Understand the ins and out of SEO, and the industry.
  • Understand how to implement SEO campaigns for yourself!
  • Enable you, with practice, to become an SEO freelancer or land your first in-house SEO job.
  • Know how to hire SEO professionals for your business without getting scammed.

Course content

3 sections • 23 lectures • 1h 28m total length

  • A brief introduction2:29

    Learn how to master seo quickly and easily by busting myths about page rank, embracing white-hat seo best practices, and boosting traffic and sales for your site.

  • Overview - What is SEO?0:57

    In this video we give you a quick preview of the section SEO Basics. 

    In the SEO Basics section, we seek to answer the question "What is SEO?".

    1. We ask expert Danny Dover to shed some light on the subject. 
    2. Then, we learn how SEO fits into marketing. 
    3. We go on to talk about the advantages of SEO and when not to use SEO. 
    4. Finally, we spell out what core subjects you should focus on, on your path to SEO Mastery.
  • Ask and Expert - Danny Dover2:25

    How you would you describe SEO to a beginner?

  • Key things needed for SEO
  • Where does SEO fit into Marketing?2:28

    Understand how SEO fits into inbound marketing by attracting strangers with valuable resources, blogging, keywords, and backlinks, while avoiding disruption ads and focusing on answering users' questions.

  • Type of Marketing
  • Advantages of SEO3:38

    SEO offers free, time-invested visibility that outlasts paid ads. It delivers targeted information with buyer intent, long-lasting rankings, and brand-building opportunities.

  • When not to use SEO1:40

    Seo supports growth and branding, but if you need sales now, focus on cold calling and paid advertising; avoid seo in spammy markets like payday loans due to Google penalties.

  • What are the pros and cons of SEO?
  • How to Master SEO5:59

    Develop seo mastery by sharpening engaging writing, creativity, empathy, and a unique voice. Build technical foundations with analytics, webmaster knowledge, and troubleshooting to optimize pages against Google updates.

  • Overview - What is a SERP?0:58

    Discover what a SERP, or search engine results page, looks like and its core layout—organic, local, and paid results—along with recent Google variations, guided by Mozz expert Dr. Peet.

  • Ask an expert - What are the essentials of a SERP page SEO's should focus on?1:31

    Explore the essentials of a search engine results page, focusing on core elements beyond organic and local results, with a glossary and insights from Dr. Peter Myers on SERP variations.

  • Layout of a SERP3:54

    Explore the layout of a search engine results page, including local search results, ads, and organic results, and how the number of results and competition affect SERP structure.

  • Organic Results3:23

    Explore how organic results on search engine results pages rise through Google algorithms and ranking factors you optimize holistically, using store locators as a practical, near me example.

  • Local Results4:53

    Explore how local search results use geographic location to surface maps, listings, and reviews, and learn to claim your Google local listing to boost visibility and manage reputation.

  • Paid Results3:36

    Understand paid search results, Google AdWords, and cost-per-click metrics, and learn how to track traffic and conversions while integrating paid, local, and organic SEO strategies.

  • Result Variations8:50

    Explore how search engine results pages vary, from related results and site links to images, videos, and tweets, and learn how to optimize for these features across industries.

  • Section 1 - Wrap-Up5:33

    In this wrap-up, the lecture clarifies what SEO is and what a search engine results page (SERP) includes, detailing organic, local, and paid results and offering key reading recommendations.

Requirements

  • You should have a basic understanding of HTML.
  • A willingness to learn something new.

Description

This course is still in development — and it’s going to be packed with more value than most $300+ SEO courses!


If you’re tired of overpriced, outdated SEO advice, you’re in the right place. In this course, we go way beyond the basics, with real industry insights, powerful templates, and proven strategies that actually work — all for a fraction of the price.


You’ll learn 100% white-hat SEO techniques designed to future-proof your websites and avoid penalties from future Google algorithm updates.

Unlike most Udemy courses, we don’t just talk about SEO — we show you how to plan and launch your own SEO campaign from scratch, step-by-step.


What makes this course different?


  • Real-world SEO planning, execution, and scaling (not just theory!)

  • Exclusive insights from industry experts and thought leaders

  • Access to tools, templates, and resources you can start using today

  • Bonus: A 20-minute private SEO Q&A Zoom call with me (limited-time offer!)

  • Risk-free with Udemy’s 30-day money-back guarantee


Plus, I’ll be active throughout the course — if you have questions, feedback, or suggestions, reach out to me anytime on X (Twitter) @benvspak!


If you’re serious about mastering SEO and setting yourself apart from the crowd, this is the course for you. Let’s build your SEO skills the right way.

Who this course is for:

  • Great for beginners who want to learn SEO the right way, the first time!
  • Small business owners, writers, marketers, bloggers, and anyone looking to learn an essential skill for personal and professional exposure.
  • Do NOT take this course if you have little desire to market yourself, or others online.
  • This course is aimed at aspiring SEOs, and SEOs with less than a year of experience.

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