Kid Entrepreneurship - Business Launch Plan (7-12 year olds)

Follow Santiago, a fourth-grade student from Argentina, as he explores entrepreneurship and asks whether a kid can start a business. Learn from his ambitious parents about leading a venture.

Explain what a business is and how anyone, including kids, can start their first business, using everyday goods and services produced by businesses.

Kids learn to become entrepreneurs by mastering the first step: thinking of business ideas. There are unlimited business ideas to practice and differentiate from the businesses that exist today.

Follow Jane Jeong, a fifth-grade girl in Shin Jin, China, as she dreams of starting a business to spend time with family and explores software, medical supplies, and container ports.

Organize businesses into broad industries to group similar types, such as food or education. Break industries into smaller groups by what they sell, like footballs or gloves.

Explore how the food industry connects producers, processing, and distribution to grocery stores and farmers markets, forming our daily food network.

Harper's story shows how a salon earns revenue from manicures and nail polish, highlighting the difference between an experience-based service and a quick product purchase.

See how a product is created by companies buying parts, assembling them, and delivering tangible or virtual products like cars, games, or everyday items.

Discover what a service is, the action of doing work for others, using examples like pool cleaning and haircuts, and why skill and licensing matter.

Learn how value helps a neighborhood yard care business stand out, offering services like watering flowers, raking leaves, washing windows, and pet waste cleanup at a low cost.

Value is the benefit a product provides, and entrepreneurs should excel at one or two values. Make speed your skateboard's value by prioritizing fast trucks and bearings to stand out.

Explore how competition shapes a business and how to stand out by delivering unique value, from kid-friendly menus to vegan options, amid direct and indirect rivals.

Brainstorm your business idea by choosing an industry and deciding between a product and a service. Teach kids to make slime online via video conferencing to provide accessible learning.

Follow Louise as a sixth grader in Rio de Janeiro uncovers how to observe visitors, predict their interests, and group customers into target markets for a young entrepreneur.

Identify your target market by age, location, interests, and lifestyle to save time and money, ensuring your product appeals to the right customers.

Follow Sid's entrepreneurial journey in New Delhi as he learns marketing by helping local shops attract customers to their products and services.

learn how marketing makes your target market aware of your product or service and choose strategies like flyers, posters, television commercials, social media, and school ads.

Explore the costs to start and run a business by examining a grocery store's expenses, such as electricity, water, rent, and supplies.

Identify essential business costs for a grocery store, such as electricity and water, and explore cost-cutting strategies like using cheaper TVs, bulk purchases, and holiday sales.

Follow Enzo's story in Milan as he learns that profit comes from making profitable shoes, especially men's dress shoes. A small factory can earn a living without costly expansion.

Price products to cover costs by calculating unit cost and setting prices above costs. The lemonade stand example shows 30 dollars in costs, 50 cups, and 60 cents per cup.

Explore pricing strategies like bundles and buy-one-get-one offers to attract customers, showing how perceived cheaper endings such as 9.99 can boost purchases with examples from consoles and shampoo.