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Shopify Empire Masterclass: The Complete Shopify Course

Name: Shopify Empire Masterclass: The Complete Shopify Course
Rating: 4.1 (355 reviews)

Shopify from A-Z: The Complete Beginners-Advanced Masterclass - Learn how to build a profitable Shopify business!

Created byBusiness Hero

Last updated 1/2020

English

What you'll learn

Build a profitable Shopify online store with re-occurring monthly profits
Set up Oberlo and connect it with your Shopify online store
Import products from China via Aliexpress
Identify highly profitable products on Aliexpress
Master the technical background behind automating your online store
Master email marketing with MailChimp
Create highly converting subscription landing pages with Mailchimp
Set up an automated newsletter that gets delivered on a weekly basis to your customer
Master Facebook ads (traffic ads, engagement ads, etc.)
Build a brand on Facebook via Facebook groups & Facebook ads
Write highly converting product descriptions
Know about color branding & the psychological effects of colours
Master Instagram marketing & influencer marketing on Instagram
and much more!

Course content

18 sections • 76 lectures • 6h 20m total length

Welcome!0:11
What will you learn in this course?2:54
In this video, i will present to you the curriculum of this course. We will cover in this course everything you need in order to start your Shopify store.

How the dropship model works2:43
Learn how the dropship model powers a Shopify store, connecting with a Chinese supplier via Aldi Express, processing orders, and balancing ads, taxes, and margins while finding winning products.
5 reasons why should build a Shopify store8:03
Five reasons to start your own Shopify drop shipping store, including easy scalability, high earnings potential, passive income, automation, and the option to sell the store.
How much do Shopify store owner earn on average?5:09
Many Shopify store owners will tell you that they make a lot of money which is not necessarily false - but how much money do they make in profit? In this lecture, we will calculate how much money you could make from different amounts of revenue.
What you need in order to build a successful Shopify Store4:08
Build a branded Shopify store with privacy policy and scarcity; ensure orders and stock stay profitable; use Facebook ads and influencer marketing; master taxes and import duties; scale with help.

Introduction to Aliexpress6:56
Compare Alibaba and AliExpress for dropshipping to Shopify. Highlight min order quantities on Alibaba and single-item orders on AliExpress, plus evaluating cost, shipping options, and profitability.
How to identify products for our online store8:42
You will now get my complete product identification process that I go through every single day in order to identify profitable products.
Signing up to Aliexpress' Dropshipping Center5:26
Sign up for the aliExpress dropshipping center, agree to terms, and use product analysis to review daily sales and logistics reliability for finding winning items.
Dropshipping Center Tool "Find Products to Sell"5:34
Use the find products to sell tool in the dropshipping center to analyze profitability, orders, rating, and sales performance, with filters for category and price.
Products you should never sell via a Shopify store2:44
I will now give you a couple of advice on products you should never sell in your Shopify store.

Which product are we going to sell?1:23
Sell wallets in a Shopify store, buying cheap from Daily Express and selling around $20 for about $18 profit per sale. Promote with Facebook ads in an easy, low‑risk business.
Buying a domain that fits our brand3:40
Learn how to buy a domain for your Shopify store and wallets business, check availability, explore options, and prepare to connect the domain to your store.
Signing up to Shopify2:12
Sign up to Shopify and enter your store details to start your online shop. Learn to connect your Shopify store to a GoDaddy domain for a custom storefront.
Adding a Shopify custom domain2:52
Connect your Shopify store to a Go Daddy domain by updating DNS settings and using connect automatically, then set a primary domain and understand DNS propagation up to 24 hours.

Brief overview over all Shopify tools6:07
Explore the full range of Shopify tools, from domain connection and plan setup to product addition, inventory tracking, collections, and automation, with analytics, marketing, and apps guiding store launches.
Adding a product manually to your store4:52
Add a product manually in Shopify, including price, cost, tax, inventory, and shipping details. Set origin, HS code, variants, upload images, and preview SEO listing using a premium wallets example.
Listing SEO4:54
Optimize Shopify product listings by organizing items with type, vendor, and tags. Craft SEO-friendly titles and meta descriptions using wallets and cards to boost organic traffic.
Adding an EU VAT ID number0:59
Add your EU VAT ID to your Shopify store after receiving Shopify's email instructing you to update the VAT ID; consult a tax professional before proceeding.
Shopify analytics tool3:35
Explore the Shopify analytics tool and dashboard to analyze total sales, sessions, returning customer rate, and the conversion funnel from add to cart to checkout for optimization.

Why you should get a professional email address1:29
Learn why and how to obtain a professional email address for customer communications, and set up a domain-based inbox with providers like GoDaddy or G suit alongside your website.
How to add pages to your store4:11
We will now add how you can add pages to your online store. You can use these pages for instance to present you product(s) to the public.
How to make changes on the store menus5:05
We will now have a look at store menus and how to change them. You will every now and then have to change them in order to add new pages to them.

Why should you use Oberlo?1:02
Learn why Oberlo helps dropshippers on Shopify by importing products from AliExpress, auto-listing with optimized images and descriptions, and quickly adding first products.
How to connect Oberlo with Shopify + import products3:59
We will now have a look at how to connect Oberlo and Shopify with each other. We will afterwards be able to import products from Oberlo directly in our Shopify store.
Comparing products with each other5:33
Which product is better for your store? Before you important any product into your store, you first of need to compare them with each other. We will in this video compare products that are the same/very similar.
How to add a product description in Oberlo8:37
Learn to craft an effective Oberlo product description by refining the title, subtitle, and imagery, organizing the product into collections and tags, optimizing pricing for profit and SEO implications.
How to write amazing product descriptions3:26
How can you write an amazing product description? In this video, I will show you exactly what makes a great product description.
Is it allowed to use the images from Aliexpress for your Shopify store?1:37
Find out when you can use supplier images from AliExpress on your Shopify store and how to create compliant photos by ordering a sample or hiring a photographer.
Is it allowed to sell products with designs on them?2:31
Learn how to legally sell products with designs by verifying image rights with your supplier, avoiding sales when rights are unclear, and purchasing licenses from stock photo platforms when needed.
5 strategies to rank better on search engines with your products5:11
How can you rank better on search engines? In this lecture, I will give you my BEST 5 STRATEGIES that you can use to get your Shopify to page 1 on Google.
An easy guide to creating collections in Shopify2:37
Would you like to open up a clothing label or just sell similar products in one or more groups (also: collections)? Then you need to pay attention in this lecture. We will have a look at how to create and implement multiple collections in your Shopify store.
How to make your Shopify finally visible0:53
We now have to purchase a Shopify plan - don't worry it's not that expensive. You will need to invest some money in order to get your store going though.

How to calculate the price of your product4:04
Learn to price your products by factoring product cost, marketing and running costs, virtual assistant fees, and taxes. Apply examples to determine a sustainable profit for your Shopify store.
Costs that people often forget to put into the price2:44
Learn to price your store by counting all product costs from shop plans and marketing to hosting and tools, while excluding the accountant and tracking expenses to protect gross profit.

How to change the theme of your Shopify online store8:06
Would you like to have a different Shopify theme and want your Shopify store to look differently. In this video, we will learn how to take a completely new theme and make it fit.
Which colours should you use for your online store?1:29
What are the best colours for you to use for your Shopify store? You will now get a very short introduction to color branding, which will be theme for the rest of the chapter.
Red - the effects of red and how to use them in your online store8:50
We will now talk about the psychological effects of red on your customer. We will learn how to properly apply this color to store themes and why it might help to sell certain products.
Orange - the effects of orange and how to use them in your online store5:09
We will now talk about the psychological effects of orange on your customer. We will learn how to properly apply this color to store themes and why it might help to sell certain products.
Yellow - the effects of yellow and how to use them in your online store6:35
We will now talk about the psychological effects of yellow on your customer. We will learn how to properly apply this color to store themes and why it might help to sell certain products.
Blue - the effects of blue and how to use them in your online store3:07
We will now talk about the psychological effects of blue on your customer. We will learn how to properly apply this color to store themes and why it might help to sell certain products.
Purple - the effects of purple and how to use it for your Shopify store3:12
Explore how purple influences consumer psychology, signaling luxury, nobility, ambition, and nostalgia, and learn to use positive purple cues in jewelry and modern product imagery.
Green - the effects of green and how to use them in your online store5:39
We will now talk about the psychological effects of green on your customer. We will learn how to properly apply this color to store themes and why it might help to sell certain products.
White - the effects of grey and how to use them in your online store2:14
We will now talk about the psychological effects of white on your customer. We will learn how to properly apply this color to store themes and why it might help to sell certain products.
Black - the effects of black and how to use them in your online store1:43
We will now talk about the psychological effects of black on your customer. We will learn how to properly apply this color to store themes and why it might help to sell certain products.

Requirements

You should have computer with good internet access
You should be willing to spend around 100 USD for your Shopify store

Description

Would you like to start a profitable online store but thought that it's too complicated to set up or had doubts about the technical background of it? Then this course is for you!

In this course, I will help you master the skill of online drop shipping via Aliexpress and Shopify. And after you finished watching this course, you will own your first highly profitable automated online store.

So what exactly are you going to gain from enrolling in this course?

In the first part of this course, we will cover the basics of drop shipping. Afterwards, we will accelerate quickly. Already in the second chapter of this course, we will cover the software Oberlo from A to Z and learn how to identify products with high profit margins on Aliexpress. We will afterwards learn how to import products from China successfully and get them to your customer automatically. You will learn how to edit products, import them in your Shopify store and much more!

In the third part of this course, we will then concentrate on creating a beautiful-looking highly converting Shopify online store. I will cover step by step how I build my online store and you can copy my process one by one. Nothing will be left out, nothing will remain untouched.

In the fourth part of this course, we will talk about product marketing - I will show you step by step how to set up a professional Facebook ads marketing campaign. We will in detail focus on Facebook traffic, engagement and messages ad campaigns and you will learn how to get cheap traffic.

After watching this chapter, you will not just know about the technical background and the importing process, you will now know what is a vital to any business: How to generate sales!

You will now be capable to identify, offer, promote, and sell your products worldwide!

In the fifth part of this course, I will throw in a complete tutorial on email marketing. We will cover the software tool Mailchimp and you will learn how to use Mailchimp in order to build a reliable customer base. We will cover how to set up newsletters, create opt-in landing pages and much more!

In the sixth part of this course, we will then focus on colour branding - we will talk about the psychological effects of colours and how you can use colours in branding and advertising in order to drive sales.

In the seventh part of this course, we will additionally cover how to do Instagram marketing, build product-related Facebook groups, do marketing on Pinterest and much more!

After watching this course, you will know what took me more than 6 years to learn. You will be an expert in identifying and importing products, setting up online stores with highly converting email and Facebook ad campaigns and you will know exactly how to generate not just your first sale, but first 1000 sales+.

While other courses leave you confused and only give you a glimpse on Shopify drop shipping, this is an A-Z guide!

Now, I want my students to always feel comfortable when they make a purchase, thats why I have uploaded multiple free videos for you to view at any time.

Go ahead and click the 'take this course' button and I will see you in the course. Thanks again for enrolling!

Who this course is for:

(Upcoming) entrepreneurs who would like to start a profitable Shopify store
Dropshippers who have not yet generated respectable re-occurring monthly profits
Everyone interested in drop shipping and online sales

Shopify Empire Masterclass: The Complete Shopify Course

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 3min

Dropshipping Basics4 lectures • 20min

Aliexpress5 lectures • 29min

Shopify Store Basics: What's included in your Shopify store?2 lectures • 9min

Adding Shopify Custom Domains4 lectures • 10min

Setting Up Your Shopify Store5 lectures • 20min

Shopify Store Tutorial: How to set up your Shopify store3 lectures • 11min

Oberlo10 lectures • 35min

Price Calculation2 lectures • 7min

Shopify Store Design: How to design an amazing online store10 lectures • 46min

Requirements

Description

Who this course is for: