Online Digital Social Media Marketing & Sales Free Training

Explore the domestic market by asking who is Bob and what Bob is trying to buy, answer the three fundamental questions, and learn the principle powering efficient online marketing.

Identify Bob, the ideal client who spends with the least problems, and apply the 80/20 rule to focus marketing on the 20 percent driving profits by listening to Bob's values.

Identify the core problem the buyer faces as a move from current state to desired state, using comfort, status, social, and pleasure to tailor food marketing and illuminate the buyer journey.

Engage in revision activities that help memorize and reflect on the principles being taught and test whether you have absorbed them, while exploring how values drive Bob's decisions.

Observe how aida—attention, interest, desire, action—drives online selling through a dress example, where intellectual and emotional cues lead to trying on and purchasing.

Plan an AIDA funnel in reverse, deciding the end action first—buy, sign up, or return visits—then craft emotional appeal, content, and intellectual and attention strategies to guide the buyer journey.

Identify design cues by aligning visuals with Bob's world view, drawing from gaming, fishing, or home decor. Maintain branding consistency across social pages and website with a single portrait.

Establish authority by delivering on the customer's channel expectations, focusing on the information asked for, and avoiding unrelated personal posts like fluffy cat pics.

Explore revision activities on personal branding, including a fill-in-the-blank about Bob not interested in fluffy cat pics and true/false questions on public figurehead and community-driven branding.

Identify where Bob hangs out online by researching which social channels he uses, then focus on one or two key platforms and build campaigns over time where he engages.

Explore how Bob's two modes of thinking—logical thinking and emotional thinking—drive buying decisions, revealing how the mind analyzes information and how the heart influences behavior.

Master questioning and listening to uncover what motivates Bob, distinguish rational from emotional drivers, and surface common questions and problems to guide content and sales strategies.

Identify and map Bob's persona by outlining rational ideas, emotional beliefs, and core values to understand his worldview and tailor sales to multiple customers.

Analyze Amazon reviews to identify core ideas, emotional beliefs, and values, then build a buyer persona and craft a pitch tailored to that persona.