
Explore the UX roles, from visual designer to content strategist and UI designer, and learn how they shape the user journey and information structure.
Explore the stages of web development and team roles, then learn agile methods, Scrum, Trello, and other tools in UX workflows.
Explore the multifaceted responsibilities of a UI/UX designer within a team, including user research, persona development, storyboards, user flows, mood boards, site maps, and low-fidelity prototypes in Adobe.
Explore the roles and descriptions you’ll find in a team, from project manager and content manager to front end loader, backend developer, and tester, in small to mid-size businesses.
Explore graphic design software tools used in UI design, including Photoshop for photo editing and raster images, and Illustrator for vector graphics, highlighting how pixels versus vectors affect zoom quality.
Practice light market research through competitive analysis of food delivery apps like Takeaway, Foodpanda, and Uber; capture screenshots to define familiar user flows, colors, and differences for your design.
Map the customer journey from need to usage, using personas, scenarios, and touchpoints to illustrate awareness, discovery, review, and install, including non-linear paths and actionable insights.
Compare the customer journey, outlining steps from lead to paying customer. See how a sales funnel fits within this journey to market leads at buying-cycle stages with emails and upsells.
Explore the five stages of market sophistication and tailor user experience design messaging to user awareness, differentiation, and marketplace saturation.
Explore the lead generation funnel, from ad to landing page to thank you page, using the ADA framework to move awareness, interest, decision, and action into paying customers.
Explore storyboards to map a user's interaction with a product in context. See before-and-after activities, environment, and data transfer that guide cost-efficient brainstorming and design.
Outline the information architecture for a food delivery app, including splash, login, main screen, and modules like categories, search, recommended meals, and restaurant lists.
Explore low and high fidelity wireframes that connect research to design, illustrating layout, navigation, and user flows. Discuss iterative wireframe development with developers to validate constraints and plan content structure.
Design a dark-theme login screen wireframe using Material Design, with username and password fields, a login button, and social options like Google and Facebook.
Discover how UX deliverables align with roles, from low and medium fidelity wireframes and interactive prototypes to analysis reports, customer journey maps, and final designs shown to clients.
apply an abstract-to-specific approach in ux design, exploring multiple solutions, researching, analyzing, and synthesizing, then narrowing to feasible prototypes, testing, and refining to deliver a satisfying user outcome.
Explore ui design principles, focusing on the user interface, look and feel, and how to create easy, pleasurable navigation that drives user action across software and devices.
Explore various user interface design types, including corporate websites, sales pages, promo pages, e-commerce, SAS, and mobile sites, with focus on branding, navigation, above-the-fold content, and conversions.
Explore common web and app content layouts, from icon-heading-paragraph-button blocks to two-column designs with white space, headings, and clear calls to action, with examples and setup in Adobe.
Design consistent Adobe XD buttons by tuning corner radii, colors, uppercase typography, and shadows; build a UI kit with primary, secondary, tertiary buttons and states like default, hover, active, disabled.
Explore UI kits that provide ready-made components, templates, and typography ideas for websites and apps, with tips on finding, purchasing, and customizing them for your portfolio.
Learn how client consulting differs from freelancing, builds a company with an LLC or S corp, and attracts high‑value clients through outbound marketing, portfolio and testimonials, research, and discovery calls.
Explore top ux job sources in the u.s. and u.k., including Glassdoor, SimplyHired, Indeed, Angel dutko, and LinkedIn, with insights on salary, company culture, and startup equity for full-time roles.
Welcome to the Learn User Experience Design from A-Z: Adobe XD UI UX Design
Where you’re going to learn how to get started with User Experience and User Interface Design (UX/UI) Design and how to land your first job as a UX Designer even if you have no prior knowledge or experience.
In this practical, hands-on course our main objective is to give you the education not just to understand the ins and outs of UX and UI Design, but also to learn exactly how the web development industry works, the different roles within a team, how color psychology and color schemes work , so you can learn first hand exactly how to design websites and mobile apps in Adobe XD and create an amazing user experience as a UX & UI Designer.
Blending practical work with solid theoretical training, we take you from the basics of UX/UI Design in Adobe XD to mastery, giving you the training you need not just to create wireframes, mockups, and prototypes, but also the understanding of behavioral psychology and influence triggers so you can become a well-rounded UX/UI designer.
And we understand that theory is important to build a solid foundation, we understand that theory alone isn’t going to get the job done so that’s why this course is packed with practical hands-on examples that you can follow step by step.
My name Juan and I’m one of your instructors in this course. My background in the Tech space specifically with Digital Marketing and Web Development.
Arthur is your other instructor in this course and has over 5 years of experience in the graphic design space as a UX/UI designer.
Together we’re going to give you the foundational education that you need not just on how to design websites and mobile apps, but also how to get paid for your newly developed UX/Ui skills. The course covers 7 main areas:
1: LEARN UX/UI COURSE INTRODUCTION
This foundational section gives you a full introduction to the basics of UX/UI and what the current graphic design and UX/UI marketplace looks like.
UX vs UI
UX/UI Designer Marketplace
UX/UI Different Roles
2: INTRODUCTION TO THE WEB INDUSTRY
This section builds on the lessons learned in section one, showing you the different phases of the web development industry, roles and responsibilities for each team member, and various project management frameworks such as the linear model, the agile approach and the scrum framework.
The Phases of Web Development
Team Roles & Responsibilities
Project Management Frameworks
3: FOUNDATIONS OF GRAPHIC DESIGN
This section shifts the focus to graphic design with color psychology and color schemes. You'll learn how to use the font types, icons and various colors to create amazingly beautiful designs.
The Psychology of Color
Color Wheel & Color Schemes
Working w/ Fonts & Icons
4: UX DESIGN
In this section, you’re going to learn exactly how the UX design process works. You’ll learn about the customer journey and sales funnels as well as behavioral psychology and influence triggers so you can create an amazing user experience.
UX Design Process
Customer Journey vs Sales Funnel
Principles of Influence
5: UI DESIGN
In this section, you’re going to learn exactly how the UI design process works. You’ll learn about the different UI design types such as landing pages, websites, mobile applications and the various controls and components so you can create an amazingly beautiful user interface.
UI Design Process
UI Design Types
UI Components & Controls
6: OPTIMIZATION
In this section, you’re going to learn about optimization. Once you’ve designed a website or mobile app, you want to track the metrics so you can find areas to improve. You’ll also learn how to create a UX/UI usability report that will provide value to your potential clients.
Feedback & Getting Referrals:
Using Analytics/Heat Maps:
Creating UX/UI Usability Reports
7: STARTING A UX/UI CAREER
In this section, you’re going to learn how you can land a job using your new skills. We’ll also walk through how you can start freelancing, personal branding, and how you can position yourself as the go-to expert in your field. Then finally, some of the best places to find jobs.
How To Start Freelancing
Personal Branding
Best Places To Find Jobs
This course is comprehensive, showing you the ins and outs of UX/UI.
Together with the emphasis on practical examples that you can follow step by step benefiting from the excitement of hands-on learning.
This real-life learning is an invaluable part of your education, enabling you to become an elite UX/UI designer and stand out from the rest.
No matter what the scenario or how complicated a website or design may be, this course gives you the foundational training you need to design amazingly beautiful websites and applications – and start pursuing a career in a field that is increasingly in demand as the global reliance on technology grows.