
Explore UX UI fundamentals, agile design, and Adobe XD hands-on lessons, then map customer journeys and sales funnels while planning a freelancing or UI design career.
Explore the differences between UX and UI, learn how they work together, and examine the U.S. UI designer market, salaries, and growth potential, plus skills to become a well-rounded designer.
Explore the UK UI designer marketplace and the growing US market, where 85,000 salary potential and training in behavioral psychology and color theory enable entry-level UI designer roles or freelancing.
Explore the UX roles, from visual designer to content strategist and UI designer, and learn how they shape the user journey and information structure.
Explore the stages of web development and team roles, then learn agile methods, Scrum, Trello, and other tools in UX workflows.
Explore the three phases of web development—design, coding, and development—and learn how wireframes, goals, color schemes, HTML, CSS, and JavaScript shape a finished product.
Explore the multifaceted responsibilities of a UI/UX designer within a team, including user research, persona development, storyboards, user flows, mood boards, site maps, and low-fidelity prototypes in Adobe.
Explore the roles and descriptions you’ll find in a team, from project manager and content manager to front end loader, backend developer, and tester, in small to mid-size businesses.
Discover the agile approach to project management, contrasting it with the waterfall model, and learn to use product backlog, sprint backlog, and scrum meetings to deliver rapid, user-driven increments.
Explore the scrum flexible framework within agile development, defining roles, organizing work in sprints, and using a scrum board, stories, stand-ups, backlog and planning meetings for collaborative, feedback-driven products.
Explore free project management tools for UKCS UI projects, including Trello, Base Camp, Slack, Asana, and Knowshon, and learn to set up kanban boards, invite collaborators, and manage tasks.
Master the foundations of color in design, including color psychology, color theory, and color schemes such as rgb and yk, then apply fonts and icons for cohesive branding.
Learn color psychology and color theory to create effective UI designs with color schemes that evoke trust, calm, and luxury, using RGB and CMYK concepts to influence user perception.
Learn how the color wheel maps 12 hues—primary, secondary, and tertiary—and how to use complementary, triadic, split-complementary, and square schemes to shape warm and cool moods in UI.
Explore font psychology to convey emotion and brand meaning using serif, sans serif, handwritten, and display fonts, and master typographic hierarchy for legible headings and body text.
Learn how icons boost navigation and usability by pairing icons with text labels for clarity, using light bulbs for marketing, a presentation with people for lead generation, and sales support.
Explore object manipulation in XD, including responsive resize, fixed height/width, rounded corners, shadows, colors, typography, and text options; manage assets, export, and parental component with propagating changes across child elements.
Create character styles for heading, tag line, and subtitle, and configure artboard settings, grid, assets, icons, and components in Adobe XD for responsive web and mobile layouts.
Explore graphic design software tools used in UI design, including Photoshop for photo editing and raster images, and Illustrator for vector graphics, highlighting how pixels versus vectors affect zoom quality.
Create and edit consistent vector icons in Adobe XD using the pen tool, grid, and rounded corners to design a cohesive icon set for a meditation app, then export assets.
Explore the ux design section, covering the design process, user profiles and personas, customer journey versus sales funnel, market sophistication, seven principles of influence, and prototyping to deliver compelling deliverables.
Explore the core principles of user centered design, focusing on understanding real problems and designing around user needs. Iterate prototypes with testing to refine solutions that truly serve users.
Explore the user experience design process from discovery to prototyping, testing, and refining, using the double diamond design model to analyze, synthesize, and deliver user journeys, wireframes, and mood boards.
Analyze the current product and competitive landscape to identify ux issues, propose solutions, capture market gaps, and compile annotated screenshots and mood boards for practical ux guidance.
Define user profiles through online and offline surveys, sales and support insights, and user reviews. Use web analytics like Google Analytics to build an audience portrait with demographics and interests.
Identify four types of user pain points—financial, productivity, process, and support—and learn how grouping these findings helps teams across product, marketing, and support address issues.
Practice light market research through competitive analysis of food delivery apps like Takeaway, Foodpanda, and Uber; capture screenshots to define familiar user flows, colors, and differences for your design.
Create a research-based user persona, detailing demographics, goals, motivations, pain points, and environment to guide content, color choices, and feature decisions for a meditation app.
Develop Linda as a persona and map two audience types, motivations of achievement and fear, then apply notifications and gamification to support studying, exam prep, and calming meditation.
Map the customer journey from need to usage, using personas, scenarios, and touchpoints to illustrate awareness, discovery, review, and install, including non-linear paths and actionable insights.
Compare the customer journey, outlining steps from lead to paying customer. See how a sales funnel fits within this journey to market leads at buying-cycle stages with emails and upsells.
Explore the three phases of a sales funnel—top of funnel education, middle of funnel consideration, and bottom of funnel conversions—covering retargeting, branding, case studies, testimonials, metrics, pricing, and demos.
Discover the four stages of a sales funnel—awareness, interest, decision (desire), and action—and apply a practical copywriting framework to ads and startups.
Explore the five stages of market sophistication and tailor user experience design messaging to user awareness, differentiation, and marketplace saturation.
Explore the lead generation funnel, from ad to landing page to thank you page, using the ADA framework to move awareness, interest, decision, and action into paying customers.
Learn how a digital product sales funnel guides prospects from ads to landing or sales pages, captures leads, and adds a low-cost one-time offer with optional upsells.
Explore the seven principles of influence, including social proof, reciprocity, authority, consistency, scarcity, and curiosity, and see how emotional and logical buying drives decisions in ux design.
Explore age-based influence triggers to tailor messaging for Gen Xers, baby boomers, and millennials, aligning with their values, incomes, and buying patterns for targeted branding on social platforms.
Learn how interest based marketing uses precise, hyper-targeted audiences on social platforms, and how to build audience buckets and customer personas using tools like Facebook audience insights.
Explore how to map user flow from point a to point b, showing screen connections, flows between registration, login, main screen, categories, and meditation screens across low to high fidelity.
Design a practical food delivery user flow using Adobe XD, outlining authorization, selecting restaurant and product, modifying orders, entering delivery details, and confirming orders.
Explore storyboards to map a user's interaction with a product in context. See before-and-after activities, environment, and data transfer that guide cost-efficient brainstorming and design.
Develop a low-fidelity storyboard and user flow for a food delivery app, detailing stages, environment, equipment, thinking, and saying for three personas: time-crunched executives, on-the-go parents, and Israeli tech adapters.
Use moodboards to assemble colors, typography, images, icons, and UI elements to shape a project vision, communicate with stakeholders, and guide the move from wireframes to visual design.
Create a mood board to capture client preferences and project style, integrating references, color schemes, icons, typography, and UI layout ideas for a food delivery app and onboarding flow.
Organize content through information architecture to improve discoverability and user flow, guided by analysis, personas, and customer journeys; map content to functionality and create scalable, user-oriented navigation with clear linking.
Outline the information architecture for a food delivery app, including splash, login, main screen, and modules like categories, search, recommended meals, and restaurant lists.
Explore low and high fidelity wireframes that connect research to design, illustrating layout, navigation, and user flows. Discuss iterative wireframe development with developers to validate constraints and plan content structure.
Design a dark-theme login screen wireframe using Material Design, with username and password fields, a login button, and social options like Google and Facebook.
Explore how prototypes fuse wireframes and interactivity to test navigation, responsiveness, and feedback, refining design through micro iterations and end-user input using Adobe XD.
design and prototype a home screen wireframe in adobe xd, linking login and registration screens with transitions and animations, while detailing filters, search, recommendations, and restaurant cards.
Explore adding interaction to wireframes in a mid‑fidelity prototype for a meal ordering app, including back navigation, meal naming, radio options, delivery choices, and editable confirmation.
Learn to plan and conduct user testing for UX prototypes using face-to-face interviews, third-party services, and follow-up questionnaires; structure reports with background, methodology, test results, and insights to drive improvements.
Discover how UX deliverables align with roles, from low and medium fidelity wireframes and interactive prototypes to analysis reports, customer journey maps, and final designs shown to clients.
apply an abstract-to-specific approach in ux design, exploring multiple solutions, researching, analyzing, and synthesizing, then narrowing to feasible prototypes, testing, and refining to deliver a satisfying user outcome.
Explore the UI design section overview, evaluating how interfaces across platforms shape user experience, navigation, and interaction. Learn landing page layouts, UI components, and Adobe XD hands-on lessons.
Explore ui design principles, focusing on the user interface, look and feel, and how to create easy, pleasurable navigation that drives user action across software and devices.
Explore various user interface design types, including corporate websites, sales pages, promo pages, e-commerce, SAS, and mobile sites, with focus on branding, navigation, above-the-fold content, and conversions.
Explore major landing page types: squeeze, lead capture, sales, thank you, 404, and webinar pages, and learn how their setups drive conversions and next steps.
Choose between 12-column and 4-column grids in XD to align elements for mobile and desktop. Adjust gutters, column width, margins, and color to ensure consistent, readable layouts across pages.
Learn to design a single product card in XD by choosing image size, grid layout, and key elements (name, description, price, add to cart, labels), accommodating dynamic content and states.
Explore common user interface controls—text fields, dropdowns, radio buttons, checkboxes, toggles, buttons, and date and time pickers—and see how grids enhance readability and accessibility.
Explore navigational components like search bars, breadcrumbs, pagination, tags, sliders, icons, and carousels, and apply mobile-first design with 16px fonts, 44x44 touch targets, heat maps, and Bootstrap grids.
Explore header design essentials for user experience, including logo placement, navigation menus, and mobile hamburger patterns, with examples of top phone numbers, case studies, and social links.
Discover fixed header design for desktop and mobile, balancing branding, navigation, logo placement, and compact groups with mobile first layouts and optional burger menu and expandable search.
Learn to design interactive dropdown menus with default and expanded states, hover effects, and click-driven expansion, then apply these components to mobile and web navigation.
Explore common web and app content layouts, from icon-heading-paragraph-button blocks to two-column designs with white space, headings, and clear calls to action, with examples and setup in Adobe.
Learn common layouts for ui design using grids, margins, and content blocks that balance headings, text, and images. Compare mobile-first and desktop layouts, and ensure consistent alignment and usability.
Analyze how footers organize logos, links, addresses, maps, and contact forms for navigation and local SEO. Compare layouts that prioritize services, locations, and calls to action.
Explore mobile and desktop footer design strategies, including when to duplicate header navigation, organizing content with spacing and dividers, and using logos, copyright, and social icons responsibly.
Explore mobile and desktop button designs, including hover states, shadows, and dynamic 3-D effects. Identify square, rounded, circular, outline, and play-video buttons and how hover color changes enhance usability.
Design consistent Adobe XD buttons by tuning corner radii, colors, uppercase typography, and shadows; build a UI kit with primary, secondary, tertiary buttons and states like default, hover, active, disabled.
Design clear inputs and text areas by starting with font size and consistent border radius; manage input states like default, disabled, focus, hover to keep button and input proportions balanced.
Discover how e-commerce filter and search designs handle size, color, quantity, price, and subscriptions across real store examples, emphasizing social proof and top UI patterns.
Explore filter design in Adobe XD by using filter icons, dropdowns, and sliders to refine product searches with price ranges, stock status, and visual criteria like icons and tags.
Learn how search design varies across visual styles, emphasizing left corner placement, clear prompts like search, and input states—default, unfocused, hover, and disabled—for interactive UI kits.
Explore UI kits that provide ready-made components, templates, and typography ideas for websites and apps, with tips on finding, purchasing, and customizing them for your portfolio.
Discover how a UI kit standardizes colors, typography, icons, buttons, cards, and layouts to keep design consistency across pages, speed handoff to developers, and scale for complex projects.
Explore microinteractions, their triggers, rules, feedback, loops, and modes, and see how subtle animations on likes, swipes, password strength meters, and loading cues enhance user experience.
Explore microinteractions in Adobe XD, including transitions, auto animation, overlays, hover states, and reusable components to create responsive user interface flows and popups across screens.
Learn to collect client feedback and referrals, use analytics and heat maps, and optimize layouts above the fold while refining traffic sources and element placements.
Learn how to collect client feedback and secure referrals using exit questionnaires and Google forms to grow your freelance design business.
Learn to design the above the fold: the first screen shows who you are and what you do, with focused messaging, minimal distractions, responsive layouts, and interactive elements.
Design the above the fold for mobile and desktop, creating a top navigation with logo, strong text, and two call-to-actions, plus a background and readable contrast with hover-ready button effects.
Use analytics to analyze traffic and user behavior, track sources, bounce rate, devices, and languages, and run A/B tests with Google Analytics to optimize ads and landing pages.
Craft a usability report to audit a client’s site, identify opportunities, and propose design, speed, and search engine optimization improvements to boost user experience and sign-ups.
Learn to craft a usability report in Adobe XD by structuring problems and solutions on the canvas, using screenshots, color contrast, vector assets, and export workflows for review-ready pages.
Discover how to start a ux ui career in the United States with personal branding, a portfolio website, effective networking, and freelance client consulting, plus a Notion template.
Explore how to organize your daily productivity with Knowshon, a free all-in-one hub for goals, outcomes, projects, tasks, milestones, and client CRM, configured with done for you templates.
Freelance as a user experience designer using platforms to win contracts and build case studies. Start with small, tailored jobs and compelling proposals to raise your rates.
Learn how client consulting differs from freelancing, builds a company with an LLC or S corp, and attracts high‑value clients through outbound marketing, portfolio and testimonials, research, and discovery calls.
Build a brand by defining its message, unique selling proposition, and process, not just a logo, then showcase online presence to attract employers and clients.
Position yourself as the brand by actively managing your online presence on LinkedIn, Facebook, and Instagram, and use Buffer and Q to automate posting of market relevant UI design content.
Learn how to set up a business website infrastructure using G suite, including business email, video conferencing, calendars, and domain verification via MX records and DNS.
Create a quick, beginner-friendly logo using Cannava templates, customize colors, typography, and layout, then download a PNG to upload to your website; future videos cover logo installation.
Learn step-by-step how to register a domain, set up hosting and SSL, install WordPress, apply a free theme, customize pages, and publish a ready-to-go business website.
Explore UI templates across Photoshop, Sketch, Figma, and Adobe XD to frame designs and build a strong portfolio. Leverage premade kits to tailor brand and app concepts for clients.
Explore logo templates and a logo maker tool to generate industry-aware designs. Customize text, colors, and graphics for diverse brands and build your design portfolio.
Learn how to set up a business email with G suite, including the basic six-dollar plan, domain verification, and configuring Amex records with name cheap hosting.
Leverage your existing network and LinkedIn to open doors for freelancing or job opportunities. Avoid selfish outreach; research connections and post relevant content to build a strong LinkedIn network.
Explore top freelance websites for ux ui designers to sign up, bid on projects, and build portfolios across Upwork, Fiverr, Freelancer, Dribble, Behance, and more.
Identify essential ux/ui project scope questions to define deliverables, timeline, budget, and communication. Assess milestones, revisions, audience needs, risks, and redesign goals to ensure credible, successful outcomes.
Boost focus with focus music and time blocks (30 minutes to two hours), then apply the Ivy League method to list six tasks, batch work, and use news feed eradicators.
Explore top ux job sources in the u.s. and u.k., including Glassdoor, SimplyHired, Indeed, Angel dutko, and LinkedIn, with insights on salary, company culture, and startup equity for full-time roles.
Welcome to the Learn User Experience Design from A-Z: Adobe XD UI UX Design
Where you’re going to learn how to get started with User Experience and User Interface Design (UX/UI) Design and how to land your first job as a UX Designer even if you have no prior knowledge or experience.
In this practical, hands-on course our main objective is to give you the education not just to understand the ins and outs of UX and UI Design, but also to learn exactly how the web development industry works, the different roles within a team, how color psychology and color schemes work , so you can learn first hand exactly how to design websites and mobile apps in Adobe XD and create an amazing user experience as a UX & UI Designer.
Blending practical work with solid theoretical training, we take you from the basics of UX/UI Design in Adobe XD to mastery, giving you the training you need not just to create wireframes, mockups, and prototypes, but also the understanding of behavioral psychology and influence triggers so you can become a well-rounded UX/UI designer.
And we understand that theory is important to build a solid foundation, we understand that theory alone isn’t going to get the job done so that’s why this course is packed with practical hands-on examples that you can follow step by step.
My name Juan and I’m one of your instructors in this course. My background in the Tech space specifically with Digital Marketing and Web Development.
Arthur is your other instructor in this course and has over 5 years of experience in the graphic design space as a UX/UI designer.
Together we’re going to give you the foundational education that you need not just on how to design websites and mobile apps, but also how to get paid for your newly developed UX/Ui skills. The course covers 7 main areas:
1: LEARN UX/UI COURSE INTRODUCTION
This foundational section gives you a full introduction to the basics of UX/UI and what the current graphic design and UX/UI marketplace looks like.
UX vs UI
UX/UI Designer Marketplace
UX/UI Different Roles
2: INTRODUCTION TO THE WEB INDUSTRY
This section builds on the lessons learned in section one, showing you the different phases of the web development industry, roles and responsibilities for each team member, and various project management frameworks such as the linear model, the agile approach and the scrum framework.
The Phases of Web Development
Team Roles & Responsibilities
Project Management Frameworks
3: FOUNDATIONS OF GRAPHIC DESIGN
This section shifts the focus to graphic design with color psychology and color schemes. You'll learn how to use the font types, icons and various colors to create amazingly beautiful designs.
The Psychology of Color
Color Wheel & Color Schemes
Working w/ Fonts & Icons
4: UX DESIGN
In this section, you’re going to learn exactly how the UX design process works. You’ll learn about the customer journey and sales funnels as well as behavioral psychology and influence triggers so you can create an amazing user experience.
UX Design Process
Customer Journey vs Sales Funnel
Principles of Influence
5: UI DESIGN
In this section, you’re going to learn exactly how the UI design process works. You’ll learn about the different UI design types such as landing pages, websites, mobile applications and the various controls and components so you can create an amazingly beautiful user interface.
UI Design Process
UI Design Types
UI Components & Controls
6: OPTIMIZATION
In this section, you’re going to learn about optimization. Once you’ve designed a website or mobile app, you want to track the metrics so you can find areas to improve. You’ll also learn how to create a UX/UI usability report that will provide value to your potential clients.
Feedback & Getting Referrals:
Using Analytics/Heat Maps:
Creating UX/UI Usability Reports
7: STARTING A UX/UI CAREER
In this section, you’re going to learn how you can land a job using your new skills. We’ll also walk through how you can start freelancing, personal branding, and how you can position yourself as the go-to expert in your field. Then finally, some of the best places to find jobs.
How To Start Freelancing
Personal Branding
Best Places To Find Jobs
This course is comprehensive, showing you the ins and outs of UX/UI.
Together with the emphasis on practical examples that you can follow step by step benefiting from the excitement of hands-on learning.
This real-life learning is an invaluable part of your education, enabling you to become an elite UX/UI designer and stand out from the rest.
No matter what the scenario or how complicated a website or design may be, this course gives you the foundational training you need to design amazingly beautiful websites and applications – and start pursuing a career in a field that is increasingly in demand as the global reliance on technology grows.