Complete Beginners SEO Course - SEO Fundamentals in 2023

In this video lesson, we will learn what is a search engine with its search engine definition.

It is a platform where you can search for something you want to learn more about, and it will present you with relevant information it has from its database.

We will learn how a search engine works? Especially how Google search works?

We will find out the top 3 search engines which are Google, Bing, and Yahoo.

We will find out about the search engine market shares.

Finally, we will also learn how do search engines add websites including steps such as crawling, indexing & serving search results.

In this lesson, we learn what is search engine optimization or what is SEO, or What is Google SEO?

We will also learn how SEO works and what is SEO in digital marketing?

We will also look into SEO steps such as keyword research, on-page SEO, technical SEO, Off-page SEO, and SERP tracking & maintenance.

In this lesson, we will learn why is SEO important?

In order to realize why SEO is important first, we need to learn the pros and cons of search engine optimization.

This will help you to understand the importance of SEO and whether this is the right digital marketing strategy for you.

We will also learn SEO advantages and SEO disadvantages.

SEO Pros:

• Big opportunity

• Brings quality traffic

• Free targeted traffic

• Less work once ranked

• More opportunities once ranked

• SEO is trust-able than PPC

• Builds brand awareness

• Growth is track-able

SEO Cons:

• Results are not instant

• SEO competition

• Search penalty & algorithm updates

• There is no secret technique

I will also share proof of why is SEO important for your website.

In this lesson, we will learn the difference between SEO and SEM.

I will explain what is SEO? and what is SEM?

We will also take an in-depth look at Search Engine Optimization and Search Engine Marketing.

Including:

Advantages of using SEO over SEM such as:

• You don’t need to pay for clicks since search traffic is free

• Many people block search engines and other websites’ advertisements with their ad blockers

• Reports show that ads have a lower click-through rate than organic listing

• SEO has a higher chance of huge profits & ROI in the long run

Advantages of using SEM over SEO such as:

• You can expect results quickly in SEM

• When you have enough budget then you can instantly target as many keywords as you want

• In SEM you don’t need to worry about SEO factors.

• SEM can be profitable in the short run

This lesson should clarify the differences between search engine optimization and search engine marketing.

In this lesson, we will learn about all the different types of SEO in digital marketing.

Understanding these SEO types are important for search engine optimization.

We will learn about these SEO marketing types:

International SEO

It is the most common SEO process of ranking our pages in higher positions in search results pages that target the worldwide audience.

Local SEO

In this type of SEO, you aim to boost your ranking in specific geographic areas by focusing your efforts on a particular country, state, city, or neighborhood.

YouTube SEO

It is the process of optimizing your videos to rank higher on YouTube search results and making it appear frequently on suggested and related videos.

Videos SEO

It is the process of optimizing your YouTube videos to rank higher on the search engine search results page.

Image SEO

Image SEO means optimizing your website’s images to rank higher in image search results or image snippets in SERP pages.

Mobile SEO

It is a process of SEO optimizing your website for mobile devices, focusing on mobile user experience to gain higher rankings in mobile search engine results pages (SERPs).

eCommerce SEO

Search engine optimization is the process of optimizing your store website and product pages to rank higher in the SERP results for commercial intent search queries.

WordPress SEO

WordPress SEO is the process of SEO optimizing your WordPress blogs to gain higher SERP rankings in search engines.

App Store SEO

Process of SEO optimizing app in PlayStore's search engine.

Blogger SEO

Process of SEO optimizing Google Blogger blogs.

Wix SEO

Process of SEO optimizing of Wix CMS blogs.

Voice SEO

Process of SEO optimizing your audio content to rank for voice search.

News SEO

Process of SEO optimizing your news content to get indexed fast and rank higher in the search engine's news section.

and more.

In this lesson, we will learn what is SERP page?

SERP definition:

SERP stands for search engine result page which is the list of results you get back once you press the search button in the search engine.

We will also look at the main elements within the SERP page.

Especially we will look at the Google SERP results page and parts of the search engine results page.

This list includes:

• Google auto-suggest

• Google Adwords listings

• Local business results

• People also ask section

• Shopping or eCommerce ads

• Featured Snippets

• Video Snippets

• Image Snippets

• Social Media Snippets

• Related Search Queries

• and more SERP examples.

In this lesson, we will learn about Google algorithm updates in 2021 and Google search update penalties.

Video sections include:

• What is Google algorithm update?

• How to track the latest Google algorithm updates?

What are the main Google algorithm updates & changes in the past?

• Panda Update

• Penguin Update

• Hummingbird Update

• Mobile Update

• RankBrian Update

• Medic Update

• Bert Update

What is a Google search penalty? including Automatic penalty & manual penalty.

In this lesson, we will learn the importance of setting realistic SEO expectations and SEO goals.

Understanding SEO reality and SEO realities are very important.

This helps you to stay clear of SEO myths and keep your SEO objective focused and step-by-step plan.

Some of the SEO truths we will learn to include:

• It’s not easy to rank in top SERP positions

• The realistic time frame for ranking

• SEO is not a one-time process

• On-page SEO is not enough for competitive keywords

• SEO can cost you

• Outreach can be expensive

• More traffic does not mean more profits

• Search engine optimization is not risk-free

In this lesson, we will learn what is White Hat and Black Hat, and Grey Hat SEO.

More importantly, we will be comparing white hat vs black hat vs grey hat SEO.

We will also learn techniques from these SEO types.

The lesson is divided into:

• What is Black Hat SEO?

• What is White Hat SEO?

• What is Grey Hat SEO?

Let's learn all the different types of SEO.