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Basics of Email Marketing
Rating: 3.9 out of 5(745 ratings)
17,193 students

Basics of Email Marketing

This is an introductory course on Email Marketing. It helps learners understand the basics of Email Marketing.
Created bySMstudy Certifications
Last updated 6/2017
English

What you'll learn

  • Gain Basic Understanding of Email Marketing
  • Understand the various types of emails used by organizations
  • Understand some ground rules for Email Marketing
  • Understand some basic metrics used in Email Marketing

Course content

4 sections • 5 lectures • 33m total length

  • Introduction to SMstudy2:23

    This section provides an overview of the various topics covered in the SMstudy Guide for Digital Marketing

  • How to Use the SMstudy Guide?3:38

    This section provides a brief overview of how the SMstudy Guide can be used to enhance learning.

Requirements

  • There are no prerequisites for taking this course
  • All you need are a PC/laptop and headset

Description

E-mail marketing is a form of direct marketing that uses e-mail as the delivery medium for communicating a marketing message to a group of people. This course will help learners understand some key topics of Email Marketing such as the types of emails, the metrics to be tracked, and the various components and basic rules for creating a good email.

Who this course is for:

  • Anyone interested in learning about Email Marketing can take up this course for free.

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