
Brief description of the course along with the required set up to go through the business case using python and sql within google colab environment.
This set of SQL lecture questions and answers for an applied data science training course covers advanced SQL techniques. Topics include identifying top users by purchase, creating user funnels, analyzing purchase categories by percentile, tracking active user volume over time, and calculating week-over-week retention rates.
The "Fundamentals in Python" section provides practical exercises using Python for data analysis tasks. It covers topics like identifying top purchasers, creating user funnels, calculating price percentiles, analyzing active user volumes, and computing retention rates. Additionally, it includes exercises on list manipulation and applying custom functions to DataFrame columns.
The "Data Visualization" section in the training course introduces techniques to visually represent data insights. It covers creating visuals for user funnels by gender, exploring session distributions, tracking active user volumes, plotting indexed trends, and constructing bubble charts for DAU/MAU ratios. Each example employs SQL queries and Python plotting libraries to transform raw data into informative charts, enhancing understanding of user behavior and trends.
The "Metric Movement Explanation" section of the course focuses on creating a function to analyze weekly changes in metrics. This function, metricmovers, is designed to accept parameters like a specific date, metric formula, metric name, and dimension, and it computes the week-over-week changes. It's useful for tracking and understanding significant shifts in user behavior or performance metrics across various dimensions, such as country or user segment. The function is versatile and can be adapted to various datasets and metrics, making it a valuable tool for data analysis.
The "Metric Forecasting" section teaches forecasting Daily Active Users (DAU) using historical data through the Prophet model. This process involves aggregating the daily user count data, fitting it to the Prophet model, and generating future predictions. The model accounts for yearly seasonality. Visualization is achieved by plotting actual DAU alongside the forecasted values, clearly distinguishing between historical data and projections. This approach is particularly useful for anticipating user engagement trends, aiding in strategic planning and decision-making.
The "Understanding Product Market Fit (PMF)" section focuses on analyzing user retention curves through their activity logs. It involves writing SQL queries to extract user-specific activity dates, followed by a Python function, cp_survival_curves, for calculating and visualizing retention over time. This function generates retention curves by cohort, helping to understand how well users are retained over different lifecycle stages. It's a valuable tool for assessing product engagement and identifying areas for improvement in user experience, which are crucial aspects of determining product-market fit.
The "Correlation vs Causation" section delves into understanding the relationship between two seemingly related events: eating ice cream and shark attacks. Through data analysis and visualization, the course explores whether there is a mere correlation or a causal link between these two variables. This involves examining overall and conditional attack rates, computing correlation coefficients, and creating causal models with and without potential confounding factors like swimming in the ocean. This exercise highlights the importance of considering external factors in data analysis to distinguish between correlation and causation, a key concept in data science.
The "Working with APIs" section demonstrates how to use the World Bank's API to fetch and visualize GDP growth data for the top 30 countries. It involves querying GDP data, filtering for the top countries based on the latest year's data, and then creating an animated bar chart to illustrate changes in GDP over time. The process showcases data extraction from an API, data manipulation to get the desired format, and dynamic visualization techniques such as an animated bar chart or a bar chart race. This section is particularly useful for understanding how to interact with external APIs and visualize large-scale economic data effectively.
Congratulations on successfully completing this comprehensive data science course! As your instructor, I'm truly impressed by your dedication and the progress you've made. From diving deep into SQL queries and Python programming, to unraveling the nuances of data visualization and metric forecasting, you've shown remarkable growth. We've explored together the critical concepts of product-market fit, the distinction between correlation and causation, and the practicalities of working with APIs, using real-world data like GDP figures from the World Bank. This journey has not just been about acquiring new skills but also about developing a data-driven mindset. Remember, each topic you've mastered is a stepping stone to further exploration in the dynamic world of data science. I am excited to see where your new skills will take you. Keep exploring, keep learning, and above all, keep questioning. Well done!
Welcome to 'Introduction to Applied Data Science’ training to start a new journey or sharpen your DS skills. I'm Mustafa, here to guide you through this training. With a rich background at Facebook and Microsoft, and extensive consulting across various industries and geographies, I've gathered unique insights that I'm eager to share with you. Data science is more than a profession; it's a pivotal force in our technological evolution, especially with the rise of generative AI. This course is crafted to immerse you in the real-life applications of Applied Data Science. Whether you're an aspiring data scientist or a seasoned analyst, these training modules are tailored for all levels, focusing on practical, hands-on learning. We'll be using a synthetic dataset designed for an online shopping platform, giving you a realistic environment to sharpen your skills. Our journey includes comprehensive sections like 'Know Your SQL', 'Fundamentals in Python', 'Data Visualization', and much more. Each module is designed to be flexible, allowing you to learn at your own pace. By the end of this course, you'll not only answer real business questions but also be equipped to drive data-driven decisions. So, let's dive in and explore the fascinating world of applied data science together!