SEO Training Course by Moz

Kickstart an seo site audit by starting with crawling and indexing, using the inverted pyramid up to conversion, focusing on site structure, keyword research, schema, links, and conversion optimization.

Learn to control crawling and indexing with robots.txt, meta robots, and the no follow tag. Use search console, status codes, and rel canonical to manage visibility and indexing decisions.

Compare subdomains and subfolders, and learn why keeping content on a single root domain boosts SEO. Understand cross-domain rel canonical and how 301 redirects affect signals and branding.

Discover and combine keywords from multiple sources, then prioritize with a data-driven scoring system using volume, difficulty, click through rate opportunity, and importance to guide content and retargeting.

Build a comprehensive content to keyword map to identify gaps, prioritize optimization, and guide content creation and link-building decisions for better desktop and mobile rankings.

Explore eight on-page seo principles, including intent, speed, ui/ux and branding, keyword targeting, related topics, schema, and snippet optimization.

Convert client goals into reportable metrics by defining KPI, tracking leads, and applying multi attribution modeling to show how digital marketing supports client goals.

Prove content ROI through audience surveys and paid discovery, then compare with benchmarks and targeted ads. Align content with brand story and funnel stage to drive business metrics.