
Master financial metrics and analysis to persuade decision makers, translate financial data into insights, and elevate executive presence for capital allocation, valuation, and performance discussions.
Translate financial data into dollars for key users and stakeholders, guiding strategic decisions and elevating you to a trusted CFO advisor.
Build credibility from the ground up with napkin math, ebitda literacy, and scalable reporting to inform strategic decisions and cross-functional leadership.
Analyze the income statement to assess revenue quality and growth, using bases of comparison (prior periods, benchmarks, budgets) and metrics like ARR, MRR, CARR, backlog, and CAGR.
Explore gross profit margin as a key performance metric, explain cost of sales, inventory effects, and the contribution margin, and compare EBITDA, NOPAT, and net margin across industries.
Understand how the capital asset pricing model estimates cost of equity as risk-free rate plus beta and market risk premium. Recognize its approximate nature and reliance on risk premium.
Explore how earnings per share depends on both earnings and shares outstanding, and how stock-based compensation, acquisitions, financing, and buybacks affect returns and dilution.
Use the rule of 40 and DuPont analysis to evaluate business models, comparing companies like CN Rail and Loblaws on ROE through profit margin, asset turnover, and equity multiplier.
Interpret the balance sheet to assess liquidity and capital allocation, and optimize working capital by managing receivables, inventory, and payables using metrics like average collection period and inventory turnover.
Examine how supplier credit, discounts, and stretching payables optimize working capital, and explore negative working capital models with upfront revenue, cash conversion cycle math, and strategic supplier relationships.
Explore the spectrum of capital assets, including property, plant and equipment, intangible assets, leases, investments, and goodwill, and learn how capital expenditures shape financing, valuation, and reporting.
Evaluate how a well-capitalized balance sheet avoids over-leveraging by examining debt-to-equity, debt-to-EBITDA, debt service coverage, and loan-to-value. Note how covenants and cash-flow predictability influence leverage decisions.
Define equity and tangible net worth, and show adjustments for lender needs; compare enterprise value, equity value, market cap, napkin math, and cap tables.
Explore how financing strategy aligns with a company's life cycle, detailing seven capital uses from operating costs to strategic reserves. Assess debt, equity, and risk with case insights.
Explore critical notes to financial statements, including debt covenants and refinancing risk, contingencies, inventory trends, working capital, cash flow reconciliations, non-cash items, and subsequent events.
Learn to interpret the cash flow statement and cash conversion of earnings by analyzing working capital, depreciation and amortization, capital expenditures, and financing decisions via the Go Easy case study.
Explore the ten levers of capital allocation—cash generation and deployment—reading the cash flow statement to optimize funding, dividends, debt, acquisitions, and buybacks for lasting value.
Define free cash flow as cash in, cash out, not a GAAP-defined term, and compare it to operating cash flow and capex to assess sustainable cash generation.
Apply management accounting as real-time reporting and metrics to guide budgeting, forecasting, KPI tracking, variance and profitability analyses for timely, materially accurate decision making.
Explore discounted cash flow analysis of future cash flows across phase one to phase three, using assumptions and a discount rate to evaluate investment viability with npv and irr.
Stress test financial models by exploring a full range of assumptions with a tornado diagram to reveal key risks. Use profitability index and discount rate to guide financing.
Explore the investor’s view of companies, balancing fundamental analysis with technical investing to evaluate management, growth, cash flow, liquidity, and valuation.
Elevate collective financial intelligence by interpreting numbers for boards, lenders, and investors, translating performance, and guiding capital allocation through ratio-driven analysis.
Strengthen your strategic mindset as a CFO by applying an integrated strategic management framework, linking internal and external analysis to value creation and competitive advantage.
Develop a disciplined strategic mindset to move from operational thinking to strategic decisions, using financial data to diagnose issues and craft robust trade-off options.
Learn the Playing to Win framework to craft strategy through five questions—winning aspiration, where to play, how to win, capabilities, and management system—and align them with measurable ROI.
The kernel of good strategy unfolds through diagnosis, guiding policy, and coherent actions to build durable competitive advantage and long-term, persistent differential returns.
Finance aligns the business model with financing, evaluates fundable options and risk-adjusted cost of capital, forecasts returns across the lifecycle, and guides budgeting and strategic decisions.
Apply a five-stage strategic management framework to analyze the current state with SWOT, and guide diagnosis, choices, execution, and monitoring.
Reveal strategic insight by recognizing contradictions, making connections, and creative desperation to unlock non-obvious truths that drive competitive advantage; benchmark, analyze industry data, and diagnose reachable strategic issues.
Explore the seven powers of competitive advantage: scale economies, network economies, counter positioning, switching costs, branding, cornered resources, and process power, and design enduring strategies that improve ROIC.
Apply the 3s approach to screen options for superior, sustainable cash flow above cost of capital and against competitive arbitrage, using MISI alternatives and scenario matrices across capex and opex.
Leaders in stage three decide among strategic possibilities using a seven-step, hypothesis-driven process, framing the choice, validating assumptions, and linking corporate KPIs to operational metrics.
Execute strategy by aligning roles, processes, budgets, and metrics, using zero-based reviews and OCER-aligned objectives to drive accountability and redeploy legacy funds into growth.
Monitor results with a strategic dashboard using leading and lagging indicators, validate core assumptions, and guide persist, pivot, or prune decisions to sustain strategy.
Diagnose with financial data to uncover the root problem and guide where to play and how to win, then audit for power with seven powers and enforce trade-offs.
Apply the play-to-win framework and AI tools to refine a CFO-led strategic plan, focusing on four channels, intellectual capital, and scalable advisory and coaching models.
Elevate the value of variance analysis by turning complex data into precise, transparent stories and tie analyses to strategy, presenting variances clearly with tables and visuals to influence allocation decisions.
Develop a mindset for variance analysis that bridges technical finance skills with executive storytelling, teaching you to present clear, audience-centered insights through visual variance analysis and structured reporting.
Master variance analysis to track results, assign accountability, and guide resource decisions, using audience-focused reporting, materiality thresholds, clear labels, and comparisons to prior periods or budgets.
Learn the language of variance in management accounting, distinguishing variable and fixed variances, price, volume, and mix effects, and how to gift-wrap insights for stakeholders.
Learn to craft clear, audience-oriented explanations for variance analyses by focusing on material drivers, avoiding jargon, and highlighting key performance indicators, contribution margin, and growth profit margins.
Transform a simple P&L into a contextual view by adding operating metrics and ratios, then analyze variances with commentary on results and occupancy, average daily rate, revenue per available room.
Tame the sea of digits in financial reports by rounding to thousands or millions and using grouping of threes. Label rows and currencies clearly to enhance variance analysis for leadership.
Learn to build a financial bridge analysis that explains variances from an expectation to actual results, covering EBITDA, overhead, and line-item detail for CFO communication.
Elevate variance analysis by using visualization to reveal trends, simplify tables into charts, and engage audiences; minimize text, manage ink ratio, and structure upfront discussion with appendices.
Learn how to visualize regional performance with scatterplots and bubble plots of gross margin against operating margin. Overlay targets and regression insights to discuss sales, margins, and overhead across branches.
Master waterfall diagrams to visualize variance, starting from a metric and budget, highlighting three to seven drivers with upward or downward bars to tell a board-ready performance story.
Learn to use imagery to reinforce finance messages and evoke pathos, helping audiences feel the numbers. Apply the multimedia principle with real, relevant images to tell the story.
Explore the data ink to total ink ratio in variance analysis to create clear, minimal charts. Simplify charts by removing extraneous ink and focus on price changes and sales trends.
Apply the data ink to total ink ratio to strip extraneous chart ink, simplify visuals, and distill price changes into a clear story about sticky pricing driving sales.
Learn to structure a variance analysis package from forest to leaves, prioritizing audience needs with dashboards, waterfall diagrams, and drill-downs, while enabling discussion and decisive actions.
Distill variance analysis into actionable insights using gif wrapping, bridge and waterfall visuals, and executive summaries to persuade stakeholders and drive timely action.
Discover six practical ways to communicate variances to busy leaders, using a clear headline, factual data, big-picture framing, precision, and actionable options.
Balance debt and equity to optimize capital structure and support strategic growth. Evaluate financing sources by cost, conditions, and alignment with corporate strategy and shareholder objectives.
Explore the financing lifecycle from startup to decline. Align capital needs with short-term, semi-permanent, and permanent financing while balancing debt and equity.
Explore how accounts payable serves as a strategic financing source, negotiating supplier credit terms, leveraging discounts, and managing the cash conversion cycle to optimize working capital.
Explore debt financing options from operating lines and asset-based lending to term debt and leasing, and learn how security, collateral, and covenants influence cost and flexibility.
Learn to negotiate credit facilities by comparing demand and committed loans and understanding syndicated facilities. Identify loan pricing drivers, non-interest costs, collateral versus security, and covenants to optimize terms.
Explore mezzanine financing as an intermediate form between debt and equity, with warrants, convertibles, and equity kickers. Assess its flexible terms and cost of capital relative to senior debt.
Explore how venture capital finances early-stage, high-risk startups, providing capital and expertise, guiding dilution, board involvement, and staged financing, guided by pre- and post-money valuations.
Understand private equity financing as long-term investments in unlisted, illiquid securities with active oversight, and explore exit options through IPOs or strategic sales, growth capital, turnaround, and due diligence.
Explore going public and initial public offerings, including primary and secondary offerings, listing requirements, prospectus disclosures, and the regulatory and cost considerations of an IPO.
Explore financing strategies for a management-led leveraged buyout, balancing debt sources, vendor take-back and mezzanine financing with equity and future cash flow to optimize returns.
Understand the weighted average cost of capital (WACC), optimize capital structure with debt and equity, and apply WACC to capital budgeting, net present value, and project decisions.
Explore how change management helps organizations adapt to technology, globalization, climate change, social media, and regulatory and legislative changes, with the CFO as catalyst shaping vision and buy-in.
Examine how change initiatives fail due to barriers like non-supportive executives, disengaged middle managers, and a risk-averse culture, and how leadership and communication drive transition.
Navigate the transition state of change initiatives by applying the ad car model and acl transformation, establishing urgency, guiding coalition, empowering staff, and a clear vision.
Learn to organize for continuous change using network structures, a change management office, a project management office, and enterprise risk management to address the people side and the technical delivery.
Learn to build integrated financial models in Excel that forecast income statements, balance sheets, and cash flows, test scenarios, and roll up divisions to drive shareholder value.
Plan your financial model with a three-tier architecture—assumptions, logic, and reporting—and separate layers to prevent errors, then define reporting metrics, time frames, and protocols for clear, credible modeling.
Learn to set up a pro forma financial model with income statements, balance sheets, and cash flows, using clear assumptions and monthly, quarterly, or annual forecasting.
Project the income statement in Excel from sales to net earnings using sub schedules and assumptions, linking to the balance sheet and cash flow statement.
Learn to forecast a balance sheet by applying ratio-driven projections for working capital, capital assets, equity, and debt, and to balance with cash and bank indebtedness using iterative calculations.
Learn to project cash flows using the cash flow statement’s operating, investing, and financing sections, applying the indirect method to reconcile net earnings to cash and outline future performance.
Advance financial modelling by building a consolidated model from three submodels, replicating workbooks across subsidiaries, and eliminating intercompany transactions to produce a scalable, auditable financial forecast.
Discover five essential Excel features for financial modelling, including Edit in Excel, grouping, formula audit, the camera tool, and NPV/XIRR analyses, to navigate models and assess impact efficiently.
Explore how finance transformation starts with self-awareness, using a four-section competency map to assess technical, enabling, and soft skills, and to expand influence beyond finance.
Develop a personal strategy by aligning purpose, career goals, and where you play in finance, then craft an execution plan that leverages distinctive competencies for transformation.
Explore how to apply a personal SWOT analysis to guide your CFO career, identifying strengths, weaknesses, opportunities, and threats to set direction and prioritize development.
Review the strategic plan and SWOT to determine whether strengths and opportunities outweigh weaknesses and threats. Apply this insight to finance transformation, personal branding, and hiring decisions.
Assess your finance function using a three-level maturity model, moving from compliance to center of excellence to world class, enabling real-time insights and value creation.
Apply the maturity model with 22 indicators to guide a collaborative assessment of your finance function, aiming for level 2 or 3 maturity through a transformation agenda and change management.
Explore how a maturity assessment and a functional SWOT analysis reveal strengths, weaknesses, opportunities, and threats to drive finance transformation and execution-first strategies for senior finance leaders.
Lead finance transformation by structuring the function into seven areas—financial planning and analysis, controller, treasury, tax, investor relations, corporate development, and internal audit—while mapping competencies and appointing champions.
People transformation challenges finance leaders to use logos, ethos, and pathos to inspire, set a clear frame, and nurture a learning, fun, and excellence driven culture.
Coaching and mentoring develop softer skills and guide long-term career growth using a competency map and targeted coaching sessions. Engage in real-work scenarios to refine messages, presentations, and leadership influence.
Explore how to lead finance transformation through building high-performing teams, using a team canvas, clarifying roles, goals, processes, and rewards, and guiding teams through formation, storming, norming, performing, and transformation.
Transform the financial close by fixing front-end inefficiencies and integration gaps, aiming for a one-day close and a streamlined journal entry process.
Apply lean management to map and optimize processes, identify non-value-added steps, and reduce 24 activities to six, cutting admission time from six hours to thirty minutes.
Transform your close process by tightening governance, starting reconciliations early, enforcing a strict PO policy, focusing on materiality, and delivering fast, trusted analysis within the first week.
Explore how Excel powers finance transformation while posing risk, illustrated by a spreadsheet error that eroded IRR. Embed analysis into financial systems and standardize workflows to achieve first-time quality.
Explore how finance transformation moves from people to processes to IT, enabling end-to-end automation of financial cycles through ERP, cloud-based systems, AI, and RPA, with APIs and best-of-breed architectures.
Collaborate with IT to plan and execute a multi-month systems change by defining requirements, cleansing data, validating with your own data, and planning conversion with testing and contingency.
Explore blockchain technology, its distributed ledger, and the difference between public and private blockchains, alongside artificial intelligence and robotic process automation applications in finance.
Elevate finance reporting from basic statements to Level 2 insights by integrating non-financial metrics, segmenting the business into lines, and focusing KPIs for strategic decisions.
Use a one-page scorecard to drive finance transformation by pairing financial statements with KPIs, cash flow, and forecasts. Tailor weekly dashboards to your team to foster clear, metrics-driven decisions.
Plot your tgif plan by choosing a level 2 or level 3 finance function, align people, processes, and systems, and set 90-day rocks to drive maturity.
Drive finance transformation through people, processes, and technology by applying a seven-step change management framework that builds urgency, a guiding coalition, a clear plan, and continuous improvement.
Explore proven strategies to transform finance functions by focusing on people, processes, and systems, guided by a maturity model and practical action plan to become a better business partner.
Just been appointed CFO or are you looking for that title in your career? Here is a preview of what you need to know to hit the ground running.
Identify and mitigate bottlenecks in the monthly close by addressing manual processes, system integration gaps, staff skills, cross-department handoffs, and Excel reliance across multiple accounting systems.
Discover approaches for a fast close, including soft and virtual closes, pre-close preparation, and materiality guidelines. Use dashboards, automation, and standardized processes to streamline reconciliations, inventory, and journal entries.
Implement a seven-step change management approach to make the fast close happen by aligning people, processes, and technology for a one day close.
Master the fast close by aligning people, process, and technology to deliver timely and credible financial information that supports real-time analysis and smarter decision making.
Focus on your audience and apply ethos, logos, and pathos, using the four p's: profit, pleasure, power, prestige, to craft persuasive presentations that drive action.
Plan compelling presentations using mind maps, outlines, and message maps to distill three key messages. Manage cognitive backlog by timing with 18-minute pacing, soft breaks, and an audience-centric structure.
Discover how storytelling makes messages sticky by applying the six qualities: simplicity, unexpected, concrete, credibility, emotion, and stories, to engage audiences and persuade decisions.
Turn numbers into graphs and pair words with images to strengthen your message using multimedia principles. Apply clean visuals, minimal text, concise headlines, and slide practices to enhance audience engagement.
Learn to land your ending by signaling transitions, recapping key messages, and delivering a clear call to action that closes loose ends and thanks the audience.
Develop poise and professionalism in presentations by cultivating enthusiasm, managing tone and pacing, and aligning dress, body language, and pauses to shape audience perception.
Master the Q&A with prep—a briefing book of likely questions, concise answers, and strategic appendices, and separate the closing from the questioning to protect credibility.
Explore employee fraud: misappropriation of assets, corruption, and financial reporting schemes, with cash skimming, payroll fraud, inventory theft, and misrepresented information.
Explore the fraud triangle, examining incentive and pressure, attitudes and rationalization, and opportunity, and how senior management shapes internal controls to prevent and detect fraud.
Explore best practices to safeguard assets by building ethical tone at the top, implementing robust internal controls, and establishing a whistleblower hotline to prevent, detect, and respond to fraud.
Let's check in on the cases under investigation from around the world to get better understanding of how big our fraud problem really is.
You know the techniques already by now, but do you want to know which ones work and which ones don't? Let me tell you what fraud controls you should be emphasizing and which are less important.
This lesson puts a face to fraud. Is it that weird guy at the water cooler all the time? Or is it Bob, the flamboyant sales guy? In this lesson, I’ll give you the profile of today’s fraudster.
So you've been victimized by one of your trusted employees. Ugh. Sorry about that. But what should you do next? Call the police? Let's see what others are doing that find themselves in the same unfortunate situation.
Let's put a bow on this whole discussion by asking the experts what are the key things you should be thinking about as you develop an anti-fraud program.
Explore the future of finance, emerging best practices, and opportunities to add value while adapting to a changing landscape, compliance challenges, and new skills.
Explore how financial professionals move beyond comfort zones into a learning zone through incremental change. Contrast with the panic zone and real-time news, data gaps, and finance transformation through technology.
Explore three stages of transformative thinking, from the Jft mindset to see, standardize, simplify and centralize. Apply leverage with finance and technology, including automation and data analytics, to accelerate transformation.
Learn how finance can play a larger role by balancing 80% compliance with 20% value-adding work, and explore data governance and automation to drive insights and ESG impact.
Reframe the role of the office through flexible remote work, proximity-driven collaboration, and virtual meetings that strengthen culture and accelerate innovation.
Embed employee wellbeing into the finance function's operating model to counter burnout amid rapid change. Address fatigue from virtual meetings and rising workload by aligning policies with employee wellbeing.
Rethink daily business by shortening meetings to 15 minutes, schedule buffers for reflection, and block time for real work, preserving collaboration and human interaction through skilled facilitators.
The finance organization of the future cultivates talent through coaching, flattened structures, ongoing development across time zones, and competency-based pathways, while rewarding collective work and embracing radical openness.
Explore how creative disaster recovery shaped liquidity, sparked disaster discovery, and elevated the finance function into a chief value officer, guiding performance, ESG, and capital allocation.
Rebuild meaningful professional relationships by fostering trust, vulnerability, and common interest, beyond transactional links, to sustain business opportunities in a virtual and post-pandemic world.
Learn how the finance function drives the sustainability agenda by integrating ESG criteria with traditional returns, balancing shareholder value with stakeholder interests through environmental, social, and governance factors.
Explore how data drives value in finance, from big data and predictive analytics to data integrity, governance, and advanced IT systems that enable scenario planning.
Branding the finance of the future communicates your value proposition and evolving capabilities in sustainability and data analysis, expanding professional opportunities through leadership and thought leadership.
Explore how finance leadership redefines the office, engages talent, and leads with data analytics and sustainability, while driving transformation through simplification, centralization, standardization, and strategic branding.
Are you a financial professional working in industry looking to get more out of your career?
Do you have what it takes to sit at the boardroom table at your company and contribute?
Do you want to take what you know about the numbers side of the business and make a greater contribution at the highest levels?
If this is the way you are thinking today and the direction you'd like to go, then this is the leadership program for you.
Hi there, I’m Blair Cook and I’m a seven time CFO and three time corporate director. I’ve spent the past two decades around the boardroom table facilitating strategy sessions, raising financing, negotiating mergers and acquisitions, and reporting to a board of directors or serving on the board of directors.
In this program which has been updated in 2026, we have curated ideas to help financial professionals move from the cubicle to the corner office as soon as possible. Its table stakes that you know the numbers and can prepare the reports. In this program, you’ll learn to move beyond the accounting to think strategically, act as a catalyst leader, and influence the decisions of any organization for the better.
What are you waiting for? Enroll with us now to get started!