
Discover the key skills and knowledge you’ll gain throughout the course.
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Get an overview of the course structure and how each section builds upon the previous one for effective learning.
Get to know your instructor, their background, and how their expertise will guide you through the course.
Understand how to make the most of Udemy’s features to enhance your learning experience.
In this lesson, you'll get your own AI companion: the book "AI for Business".
Defining the concept of digital marketing and the purpose of marketing among in the worldwide industry
Overview of digital marketer role: purpose and general duties
Overview of common requirements. Emphasize that in this course we will cover more of them and they can write it into their CV
Overview of different roles: SMM specialist, Media Buyer, etc + SMBs + Bloggers and skills whey need
Access all the materials and templates that support your learning journey.
Cover the idea that students can watch some sections not as they are shown in the agenda but how they need. Demonstrate the roadmap with different ways to watch the course
Uncovering needs and setting up the goals on this course
A tutorial of using the template for your resume and tips on filling it
Describe the idea that throughout the course, we will create a digital marketing strategy that in the end transforms into your first portfolio case.
In this lecture, we'll share the top AI tools that will make your digital marketing journey much easier.
What is a digital marketing strategy? Why businesses needs a digital marketing strategy? Who is involved in the performance of the digital marketing strategy? How does a digital strategy look like?
Overview of different marketing strategies: SEO, content marketing, online advertising, advertising in social networks, affiliate marketing, influence marketing, SMS and email marketing, push notifications, SMM. Inbound and outbound strategies: account based-marketing ABM. Multichannel strategy
Examples of digital marketing strategies in business giants. Spotify and content strategy. Amazon and SMM strategy
Theoretical overview of the steps of marketing strategy creation. 1) Finding what you promote; 2) Analyzing your competitors 3) Define your target audience and buyer persona. 4) Identifying marketing and business goals 5) Making a customer journey map 6) Setting up the budget 7) Inputting everything to build a marketing plan 8) Analytics of performance; 9) Optimization of the strategy
The practical lecture is about identifying the product or service you work with, the company that performs it, or an independent performer.
What a competitive analysis is, its purpose. Different types of competitors
Screencast on how to find competitors with keywords using Google Keyword Planner for the demonstration project. The in-built search of competitors
Screencast on how to find competitor websites with Similarweb for the demonstration project
Screencast on how to form a list of competitors with Semrush for the demonstration project
Practical lecture on how and what information to collect about the competitors from their social media, on the example of a demonstrational project
Examples of the target audiences of some business giants
What segmentation is, why it's needed, and criteria for segmentation. B2B and B2C
Screencast of how to segment the audience for the demonstration project
Theoretical lecture about what a buyer persona is and why it's needed
Practical demonstration on how to create a buyer persona portrait using an example of a demonstrational project
In this lesson, you will practice the creation of ICP with the GenAI tool Elsa.
What information to take a look on the website/social media/ads
Screencast of how to perform SWOT analysis for the demonstration project
Definition of USP (Unique Selling Proposal)
What makes a product unique?
What your product or service should offer
Screencast on how to identify USP for the demonstration project
What are business goals. What marketing goals are. Difference between business and marketing goals. (SMART + KPI)
Screencast of how to lead SMART business goal setting for the demonstration project
Screencast of how to lead SMART marketing goal setting for the demonstration project
Cost per Acquisition. Cost per Lead. Sales Target & Growth. ROI. Customer Lifetime Value. Goal Conversion Rate. Cost per Click. Click Through Rate.
Landing Page Conversion Rate. Bounce Rate. Average Time to Conversion. Average Order Value. Engagement Rate.
Screencast of how to set up KPIs for the demonstration project
Theoretical lecture on what the brand is and how it connects with the strategy. Why the business needs a brand? Components of brand
Theoretical lecture on what define these three terms and difference between them
Practice on how to create a mission for the demonstration project
Logo. Fonts. Colors. Imagery. Icons and design elements
Definition of a customer journey and its components.
Emotional and rational part of decision making
Emotional and rational part of decision making
AIDA, See-Think-Do-Care funnels
Exploring touch points, user actions, emotions, pain points, and possible solutions for them
Exploring touch points, user actions, emotions, pain points, and possible solutions for them
Exploring touch points, user actions, emotions, pain points, and possible solutions for them
Exploring touch points, user actions, emotions, pain points, and possible solutions for them
What conversions are? Different types of conversions. Macro and micro conversions.
What specialists and tools are needed to cover customer journey
Screencast of how to define the budget for marketing activities
WHY THIS COURSE WILL REDEFINE YOUR CAREER
61% of marketers already use AI to skyrocket productivity and results. The other 39% are being left behind. If you’re still doing everything manually, you’re already falling behind. This course will pull you ahead.
This course contains the use of artificial intelligence.
Welcome to the practical and career-transforming AI-powered marketing course. This is not another generic tutorial filled with fluff and outdated tactics. This is a revolutionary career upgrade — designed to turn you into a high-performing, in-demand digital marketing strategist who knows how to delegate, automate, and dominate using the latest AI tools.
The truth is simple: Marketers who master AI now will own the next decade. And this course gives you the exact tools, workflows, and systems to stay ahead.
WHAT YOU WILL LEARN
Master the Future of Marketing: Dominate Shopify, Meta Ads, Google Ads, and Instagram with AI-powered strategies that deliver real, measurable ROI.
Automate & Scale with AI: Unlock 80+ AI marketing tools like ChatGPT, Claude, Gemini, DeepSeek, and more to slash your workload, boost conversions, and skyrocket efficiency.
Create Magnetic Content & Visuals: Command Midjourney & DALL-E to craft scroll-stopping creatives and video that capture attention and convert like crazy.
Explode Your Lead Gen & Sales: Build cold email funnels, LinkedIn outreach, chatbot marketing, and high-converting campaigns that fill your pipeline 24/7.
Own SEO & Analytics: Crush Google Analytics 4 (GA4), perform AI-powered SEO audits, and leverage web analytics to unlock untapped traffic and dominate search rankings.
Automate Your Marketing Machine: Streamline content, ads, research, reporting, and CRO with marketing automation tools that save you 15+ hours a week and cut costly overhead.
Build Killer Websites & Funnels: Launch your online store or brand site fast using WordPress — no coding required.
Master Agile & ABM Marketing: Implement proven project management, agile marketing sprints, and account-based marketing techniques to crush B2B growth targets.
Unlock Generative AI Power: From prompt engineering to AI video creation, learn the secrets to multiply your creative output and marketing impact without burnout.
Gain Career-Leverage Skills: Position yourself as the AI-powered digital marketing expert companies fight to hire — freelance, consult, or scale your brand.
This is your all-in-one, step-by-step roadmap to mastering the most profitable digital marketing skills — powered by AI — so you can work less, earn more, and leave 93% of your competitors in the dust.
HOW THE COURSE WORKS
70% Hands-On Action: Build real-world projects that get results — from AI-powered content funnels to fully automated ad campaigns you can launch immediately.
30% High-Impact Theory: Just enough knowledge to master the tools and strategies — no fluff, no filler, only what drives success.
Bonus Resources: Plug-and-play templates, proven frameworks, step-by-step tool walkthroughs, and ready-made AI workflows to speed up your progress.
Always Up-to-Date: Monthly course refreshes keep you ahead with the latest AI breakthroughs and marketing tools — Meta Ads, Claude 3, Sora, o4-mini, DeepSeek, and beyond.
Lifetime Access: Learn at your own pace, revisit anytime, and get every future update — no extra cost, no expiration.
Official Certificate: Showcase your skills and boost your credibility with a recognized certificate of completion.
WHAT YOU’LL ACHIEVE AFTER THIS TRAINING
Learn cutting-edge AI marketing skills — master 80+ tools like ChatGPT, Midjourney, Claude, Gemini, Sora, DeepSeek, and more.
Build plug-and-play AI systems — get ready-made tools, templates, and workflows you can implement immediately.
Automate everything — from content creation and ad campaigns to research, reporting, design, lead generation, and follow-ups.
Delegate 90% of your marketing to AI — free yourself from the daily grind of manual tasks and repetitive work.
Boost conversions by up to 20% — use AI-powered personalization and targeting that outperform traditional methods.
Save 15.5+ hours weekly — while your AI assistants work 24/7, no burnout or sick days.
Cut $2,500+ from your monthly marketing budget — eliminate expensive freelancers and extra hires.
Work less. Earn more. Increase your productivity by 30% and outperform 93% of marketers still stuck in manual mode.
Stop burning out. Focus on strategy, creativity, and growth while AI handles the rest.
Unlock career leverage — become the AI-powered marketing expert every top brand is desperate to hire.
You’ll walk away with real AI-powered systems, tools, templates, and automations — ready to plug into your daily workflow.
BONUS MATERIALS: AI TOOLS, DIGITAL MARKETING KITS & CERTIFICATION
Bonus 1: 15 AI Marketing Assistants Ready to Work for You
Access a custom-built collection of AI assistants that will help you:
Create scroll-stopping content for social media
Generate SEO-optimized blog posts, email sequences, and lead magnets
Analyze competitors and uncover winning strategies
Plan content calendars and media buys that optimize your ad spend
Bonus 2: The Digital Marketer’s Ultimate Toolkit (200+ Free Templates)
Get instant access to over 200 ready-to-use templates, checklists, and tools across all key areas:
AI and Digital Marketing
Content Creation
SEO & SEM
Social Media
Paid Ads & Funnels
Email Campaigns & CRM
Bonus 3: Vault of 100+ Curated AI Tools for Marketing Success
We’ve tested and collected the best AI-powered tools in one place, covering everything from content and design to automation and analytics.
Bonus 4: Certificate of Completion
Showcase your new AI marketing skills with a personalized certificate—perfect for adding to your resume, LinkedIn, or portfolio. Join thousands of students worldwide who have already earned theirs.
Bonus 5: Private Community & Live Expert Sessions
Unlock access to an exclusive student community with:
Networking opportunities
Live Q&A sessions and expert webinars
Career growth events and giveaways
WHAT MAKES THIS COURSE A GAME-CHANGER
All-in-One: Covers SMM, SEO, PPC, E-commerce, Content Marketing, Email, GA4, LinkedIn, WordPress, and more
80+ AI Tools Covered – The broadest AI marketing toolset available
Built with Real Case Studies – Not theory. Not slides. Results.
Monthly Updates – Stay ahead with fresh tools and AI breakthroughs
Implementation-Focused – Build full systems, not just skills
Created by Real Experts – Taught by trainers working with Coca-Cola, Vodafone & top brands globally
MEET YOUR INSTRUCTORS
This course is created by a top-tier team of digital marketing & AI experts:
Anton Voroniuk – Google Academy Trainer & Udemy Instructor Partner, Trained 850K+ professionals, including teams at Coca-Cola, Vodafone, and Metro, on AI adoption in marketing.
Vlad Bogutskiy – FB Ads pro & founder of B91 Targeting Agency
Oleksii Serhiienko – Top-rated Upwork Expert & owner of KPD Media Digital
Artem Kolomiiets – Head of SEO, Webpromo Digital; Google Analytics certified
Yuliiya Hubanova – Etsy growth strategist & CMO at YSART
Hanna Ivanova – Senior Digital Analyst at DataLemon (Israel)
Burach Ivan – Paid Traffic Specialist & Head of PPC at Webpromo
NO RISK. ALL REWARD.
Still wondering if this is the right course for you?
You don’t have to worry — your enrollment is 100% risk-free. This course comes with Udemy’s 30-day money-back guarantee, no questions asked. If you don’t love the training, the tools, or the transformation, you get every cent back.
But if you’re ready to:
Automate your marketing with AI
Master ChatGPT, SEO, Meta Ads, Google Ads & more
Save time, cut costs, and boost performance
And build a career, companies are fighting to hire...
This course contains a promotion.
Then click “Buy Now” and start your first lecture today. You’ve got nothing to lose — and a whole new career to gain.