Complete YouTube Marketing Course. Learn Strategy, SEO & Ads

Discover why YouTube marketing matters, with massive reach, its status as a leading search and social platform, and that it's not too late to start for B2B and B2C.

Choose a niche you excel in and create a unique, copyright-safe channel name. Script, produce high-quality videos, and optimize titles, descriptions, thumbnails, and subtitles to attract initial followers.

Sign in with a Gmail account to create YouTube channel, set up a profile and cover picture, name the channel, and explore channel customization, video management, verification, and copyright considerations.

Discover how to add a second YouTube channel within the same account by using the profile icon, settings, and create new channel, then name and confirm.

learn how to update your youtube channel with a profile picture and cover image, using branding settings to upload and publish the artwork, following the recommended dimensions across devices.

Learn to set up basic channel info, upload your profile picture and cover, craft the about section within a 1000-character limit, and add multiple links with a primary display link.

Choose longer videos on YouTube when engagement and watch-time stay strong, but there is no exact length; tailor your video length to keep viewers watching.

Optimize your title and thumbnail to boost impressions and clicks, making them enticing so viewers click, watch the video, and boost your YouTube journey.

Navigate YouTube Studio via the profile icon to access analytics, videos, playlists, and channel settings. Learn about YouTube Partner Program requirements, verification, and customization options.

Verify your YouTube phone number to unlock features like longer video uploads, live streaming, and content ID claims by following customize channel settings and future eligibility.

learn a step-by-step process to grow a new YouTube channel by creating ads, publishing quality videos on rare topics, and targeting viewers by interest.

Configure YouTube studio settings before uploading, including general options, country, keywords, audience choices, default title and description, visibility (public, private, or unlisted); then manage permissions, moderation, captions, and generic tags.

Learn how to upload your first YouTube video, drag and drop files with default upload options, and set a compelling title, description, social links, thumbnails, playlists, and privacy settings.

Promote your video immediately after posting to boost initial views, comments, shares, and embeds in the first hours. Share across social channels and with your audience, but avoid spam.

Explore the YouTube discussion tab, manage comments with allow all, hold for review, or disable options, and see how moderators, subscribers, and visitors participate.

YouTube removed the discussion tab feature and made it unavailable on channels. Note that the discussion tab existed before but is not shown now, affecting how creators engage with questions.

Compare the community tab and discussion tab on YouTube, noting that community requires 1000 subscribers and supports updates, images, and questions, while discussions limit posts to comments.

Discover how the YouTube community tab unlocks after reaching 500 subscribers for about seven days, and how you can post updates from the community area, like new videos coming soon.

Create and manage YouTube playlists to organize videos on your channel, assign visibility (public, unlisted, private), and add or edit videos to boost related content.

Learn how to upload a video and configure all settings, including thumbnails, playlist selection, audience options, embedding permissions, comments, and cards to boost views and subscriptions.

Learn how end screens work on YouTube, including five to twenty second durations, how to display videos, playlists, or subscribe prompts, with practical steps in YouTube studio.

Explore how YouTube cards boost viewer engagement by adding up to five cards per video to link playlists, videos, and links, with step-by-step practicals and kid restrictions.

Learn how to add end screens and cards to YouTube videos, including subscribe buttons, video links, and playlists at key moments. Also, optimize descriptions and manage visibility settings for publishing.

Explore how thumbnails attract viewers, follow YouTube guidelines, and avoid strikes. Verify your channel to upload custom thumbnails, with 720 dimension in JPEG under 2 MB, and honour community rules.

Learn to create custom YouTube thumbnails using various tools, apply the correct dimensions, edit text and colors to reflect video content and avoid misleading visuals.

Learn how to upload and select a custom thumbnail for your video, using auto-generated options or a self-created image, then save changes to update the video thumbnail.

Navigate to content, locate your uploaded video, and edit its details using the edit screen or the search box to quickly update many videos.

Learn to hide like and dislike ratings on your video to avoid negative perception in a competitive market. Edit the video, toggle off the ratings, and save.

Discover how to download your uploaded video by accessing the content section, selecting the video, and using the download option to save a local copy.

Manage comments across your channel or a specific video by reviewing held comments, filtering inappropriate words, and viewing or replying to published and under review discussions.

Convert one view into multiple views by using cards to promote playlists, surface related videos on screen, and update descriptions with links to other videos.

Learn how to set up a YouTube channel trailer for non-subscribers, define your embed objective, showcase the value you offer, and publish the chosen video by clicking customize this channel.

Learn how to set a featured video on your YouTube channel to engage subscribers, show a channel trailer to non-subscribers, and publish by using the layout and customize channels options.

Customize your YouTube channel homepage by adding sections, including playlists and uploads, and displaying a general trailer and feature video. Arrange the order of elements, publish your changes, and design the home layout to make the page more attractive.

Learn to claim a custom YouTube channel URL by meeting eligibility: 30 days old, 100 subscribers, an available name, and a profile picture with a cover image, then set it.

Manage YouTube video comments by opening the video, accessing the comment settings, and choosing controls such as hold for review, approve or delete, and sorting, then saving changes.

Master good comment practices for a new YouTube channel by replying to questions, liking and hearting positive feedback, and pinning key comments to boost engagement and visibility.

Learn how to enable age restriction on YouTube videos to comply with community guidelines. Apply age restrictions in YouTube Studio and understand how not being logged in affects viewing.

Disable shorts sampling for your long-form videos by turning off the option that lets others use your voice in shorts. Change this in the video edit settings.

Use filters in the content section to locate videos by topic like conversion rate optimization, check copyright status, and filter by public, unlisted, scheduled, or drafted to refine results.

Learn how to add and optimize YouTube video chapters using automatic or manual timestamps, including start times, titles, and minimums to enhance viewer experience and navigation.

Learn how to add video chapters with timestamps, format hours minutes seconds, save changes, and navigate sections like introduction and process to structure your video.

Learn to add copyright-free music from the YouTube audio library to videos with no voiceover, choose attribution options, search by mood or artist, and save changes.

Learn the differences between public, private, and unlisted YouTube visibility settings, and how each setting affects who can watch, search visibility, and link sharing.

Learn to manage YouTube video visibility by setting public, private, or unlisted options, sharing privately via email, and using links to grant access.

Upload a video to YouTube, add a thumbnail, and set privacy options (private, unlisted, or public); then schedule the publish date and time with the correct time zone.

Explore the YouTube premiere feature to build buzz for upcoming videos, notify subscribers with the bell, and create a live-like pre-publish page where viewers can like or dislike before publish.

Learn how to use the YouTube premiere feature to schedule a video, notify subscribers with reminders, and drive engagement with countdowns and live chat on launch.

Learn to use YouTube hashtags to organize videos, boost discoverability, and aid viewer search, while limiting to 3–5 hashtags and not exceeding 15, with only three shown above the title.

add hashtags to YouTube videos in the title and description, keep under 15 hashtags, and remember only the first three appear above the title for SEO and media promotions.

Explore how to hide your YouTube channel content temporarily or delete your channel permanently, and understand how this affects community posts, comments, and visibility.

Hide your YouTube content temporarily via channel settings to make videos, playlists, likes, subscriptions, and subscribers private until you re-enable, with comments and replies permanently deleted.

Learn to permanently delete your YouTube channel content by selecting videos, playlists, and comments in settings, and understand that paid memberships cancel at end of the billing cycle.

Explore YouTube permission levels from manager to viewer, learn to invite others via email in Creative Studio, and safeguard credentials while assigning access with specific roles.

Discover YouTube Shorts, a feature in the YouTube app for recording and uploading short videos up to 60 seconds, using hashtags in the title to reach the Shorts community.

Master creating YouTube shorts via the YouTube app by selecting 60 or 15 seconds, using timer countdown, recording screen, flipping camera, adding music, and uploading with public visibility.

Explore how YouTube story feature works, including eligibility for channels with over 10,000 subscribers, posting stories to the subscription feed, audience interaction through comments and replies, and seven-day expiration.

Discover how to create a YouTube story by tapping the plus icon to add to your story, using the flip camera, and posting for subscribers to see in subscription fee.

Learn how to add and edit subtitles on YouTube videos, including auto-generated captions, timing edits, and uploading SRT files for multiple languages to improve accessibility and viewer experience.

Learn how to upload a YouTube video with all discussed settings—from titles and descriptions to thumbnails, playlists, language, location, license, and comment moderation—step by step.

Generate a channel subscription URL by appending a subscribe confirmation parameter, then share this link in ads or email signatures to encourage viewers to subscribe.

Explore COPPA, the children's online privacy protection act, and understand how to determine if your YouTube videos are made for kids, including channel vs video level decisions and feature restrictions.

Explore how YouTube live streaming drives real-time engagement via live chat and comments, enabling creators to interact with viewers on mobile or desktop, with thresholds for channels under 1000 subscribers.

Learn to use the YouTube live feature on your channel, including activation in four hours, going live with a webcam or software, and setting video title, description, and privacy.

Learn how to go live on YouTube by choosing streaming software or webcam, granting access, adding description and tags, and setting visibility; after 24 hours you can start streaming.

Learn how to submit ad suitability ratings for your videos through self-certification, enable monetization on uploads, and understand YouTube's automatic review and optional human review processes.

Learn how to submit ad suitability ratings for monetized videos, selecting from options to meet ad-friendly guidelines and influence revenue potential.

Learn how YouTube's clip feature creates 5–60 second clips via a shareable link from your videos without creating a video; you can enable or disable it in channel advanced settings.

Learn to create and share YouTube clips: select a 5–60 second clip, add a title and 140-character description, share via link, and let viewers choose the clip or full video.

Learn to create YouTube video ads using campaigns, cost-per-view bidding, and precise targeting across locations, keywords, and placements; then analyze results in YouTube analytics to optimize performance.

Explore the VidIQ intro to analyze YouTube performance, view counts, and content planning by studying top channels. Learn how to install the Chrome extension and navigate free and paid plans.

Learn to estimate potential views by analyzing competitor videos' hourly counts, compare smaller and larger channels with a Chrome extension, and project daily and 30-day views for content planning.

Learn to view competitor video tags on the video page, identify which tags a channel uses, and assess tag performance to optimize your own videos.

Learn to see trending videos of any channel by using the training section to view high-velocity and well-performing videos, and glean ideas from recent uploads.

Discover what YouTube SEO is and why it matters for ranking in search and recommendations. Learn how optimized titles, descriptions, and custom thumbnails boost visibility.

Learn to use Google Trends to identify trending topics and related keywords, perform topic research, and craft videos that rank higher by aligning with audience interests and timely themes.

Master keyword research with Google Ads Keyword Planner by adjusting location and time range, selecting top keywords, and planning video topics with optimized titles, descriptions, and tags.

Learn how to tag videos and conduct keyword research for YouTube with VidIQ and inspector tools, assess search volumes, download tag lists, and analyze competitors for better views.

Learn strategies to increase average watch time by analyzing YouTube analytics, removing irrelevant content, and delivering long but engaging videos that respect viewers’ time.

Increase engagement by producing high quality, well researched videos that offer unique value, differentiate from competitors, and actively prompt viewers to like, comment, share, and subscribe.

Promote your channel ethically by commenting on similar channels, seeking high quality subscribers, and using YouTube SEO, social groups, blogs, email outreach, and collaborations.

Perform topic research using Google trends and YouTube insights, study successful competitors, optimize titles, descriptions, thumbnails, and file names, create long, high-quality videos with subtitles, and promote with playlists.

Discover how to read YouTube analytics, analyze a specific video, track views, subscribers, impressions, click-through rate, and traffic sources to optimize your channel.

Explore how YouTube's June 2022 update replaced reach and engagement tabs with a content section offering separate metrics for long, short, live, and community videos to optimize impressions.

Explore the YouTube analytics reach tab to interpret impressions, click-through rate, views, and unique viewers, and analyze traffic sources and recommended videos to grow your channel.

Explore the YouTube analytics engagement tab to view video duration data, identify top performing videos and cards, and analyze results to improve engagement.

Learn to read YouTube analytics to understand your audience, including returning viewers and subscribers, demographics, and geographic data, and apply revenue tab metrics like rpm and cpm to grow monetization.

Learn how content claims work on YouTube, view and filter copyright issues in YouTube Studio, dispute, trim, or mute claims, and replace audio with music from the YouTube audio library.

Follow YouTube community guidelines to keep the platform safe for creators and viewers, avoiding sexual content, hate speech, harassment, and misinformation, and learn about COPPA and child safety policies.

Learn how YouTube's community guidelines warnings work, including a first warning that is not a strike and the three strikes within 90 days before possible channel termination.

Understand how YouTube strikes work: first strike blocks uploads, live streams, stories, and custom thumbnail feature. Second strike bans posting for two weeks; three strikes in 90 days delete channel.

Learn how copyright strikes on YouTube work, including takedown requests, the 90-day hold, three strikes risk termination, and steps to recover—from contacting the claimant to counter notifications.

Discover how YouTube's copyright match tool detects content use, flags matches, and enables takedown requests or channel contact. Learn about fair use, potential disputes, and reviewing requests before taking action.