The Complete SEO Course From Beginner To Professional

Build an understanding of the concepts of raw HTML and the Document Object Model and how to easily view them within Google Chrome.

An understanding of how search engines discover new pages, update existing pages and what the search index is.

This lecture will teach you usage of Google operators such as site: and intitle: and how you can use these operators to extract useful information about your site for SEO.

This lecture will get you familiar with the concept of the http/s protocol, subdomains and TLDs in context to SEO.

Quick explanation of free vs paid versions

In this lecture you'll learn how to download, install and run your first website crawl with Screaming Frog

In this lecture you'll get a better understanding of Caffeine, Google's indexing infrastructure and recommendations for what to do with websites that require Javascript to function.

In this lecture you'll learn what HTTP response codes are, what the common HTTP response codes mean and how to check them.

In this lecture you'll learn how to use Screaming Frog to audit your website response codes and export actionable data.

An introduction into 301 redirects, uses, impacts and best practise.

Learn about where you can implement 301 redirects with the example of a common tech stack.

Learn what 302 redirects are and when to use them, with a real-world example.

Learn the differences between 302 and 307 redirects and understand how "phantom 307" redirects occur.

Learn what soft 404s are, how they occur, why they matter and how to fix them.

Learn about the situations where the 503 status code should be used in.

Learn about robots.txt, it's function and common commands.

In this lecture, you'll learn what user-agents are, how they are formed and a couple of use cases for SEO.

In this lecture you'll learn how to change the user-agent in both your browser and Screaming Frog setup and learn the importance of crawling "like Googlebot" with different website setups.

Learn how to identify the cause of and overcome 403 Forbidden errors when crawling

This lecture will give new-comers a bird's eye overview of what Google Search Console is and the kind of information it can give you.

Learn about account structure, the differences between domain properties and URL prefixes and how to get verified on GSC.

In this lecture, you'll learn what the Google Search Console URL Inspection Tool is used for, what it can do and how to use it on your site.

Learn what the Noindex tag is for, how to implement it and how to check if it is present.

Learn about the concept of crawl budget, why it is important to manage and what size of site needs to consider it.

Learn about the crawl-delay direction in robots.txt and how to manage search engine crawl speed.

Learn the logic behind when you should be using Robots.txt and when you should be using Noindex. We'll also explore what spider traps are, along with examples.

In this lecture we will look at how large websites use robots.txt to exclude low-value pages from being crawled.

In this lecture you'll learn how to download, install and configure Sitebulb for your first crawl.

In this lecture we'll look at how to test your robots.txt rules as you write them with free tools.

In this lecture you'll learn how to effectively use noindex tags and robots.txt rules together, avoiding common mistakes that cause unintended issues.

Learn how to quickly remove pages from Google search results.

This lecture will take you through the practical steps of building complex robots.txt rules with wildcards.

Learn how to get an overview of what you are currently blocking with robots.txt, if it affects Google and how to audit it.

Introduction to canonical tags, the issues they fix, what problems not having them can cause and the symptoms of those problems.

Some practical examples of other times when it is effective and appropriate to use canonical tags.

In this lecture you'll learn several best practises to keep in mind when implementing your canonical tags.

A brief introduction into internationalisation in context to canonical tags.

Learn how to find and validate canonical issues with Sitebulb.

Learn what hreflang tags are for, what problems they solve, how they are implemented and common pitfalls.

Learn the 5 best practise tips when implementing and checking hreflang tags.

Learn how to audit new hreflang tag setups with Screaming Frog and Sitebulb

Learn about the different domain-targeting approaches for international SEO.

Learn about the importance of managing Geo-IP redirects properly for search engines and users.